Senior Marketing Operations Specialist – Salesforce (SFDC)

Private Advertiser; Manila; Hybrid; PHP 700,000 - 1,100,000; Full time

Job summary

Private Advertiser in Ortigas East, Pasig City, Metro Manila, is seeking a Senior Marketing Operations Specialist with Salesforce expertise to optimize marketing processes, manage automation, and improve data accuracy across platforms.

The role includes collaboration with international clients, documentation of workflows, and leadership of a small team. Night shift (8:00 PM – 5:00 AM) with hybrid onsite/offsite arrangements in Metro Manila.

Qualifications

• 4+ years in marketing operations, IT, or a related field.
• Hands-on Salesforce CRM experience.
• Strong cross-functional collaboration skills.
• Proficient in Windows and Excel.
• Interest in digital marketing and analytics and new tools.

Responsibilities

• Strategize and execute marketing operations across platforms including CMS and CRM.
• Manage lead routing, automation, and integrations between MarTech tools.
• Support platform implementations and data migrations.
• Document workflows and establish best practices for campaigns.
• Lead and mentor Marketing Operations Specialists and Associates.
• Collaborate with internal and international clients for process optimization.
• Improve visibility of marketing investments and campaign performance.

Skills

Salesforce CRM

Marketing operations

Data analysis

Cross-functional collaboration

Excel proficiency

Education

Bachelor's degree in Marketing/IT/Engineering or related field

Tools

Marketing automation platforms

CMS platforms

Job description

Senior Marketing Operations Specialist – Salesforce (SFDC)

Work Location: Ortigas East, Pasig City, Metro Manila
Work Shift: Night Shift (8:00 PM – 5:00 AM)
Work Setup:

• Remote for candidates residing outside Metro Manila.

• Hybrid (2 days onsite per week) for candidates residing in Metro Manila and nearby areas.

Job Description

We are looking for a detail-oriented and tech-savvy Senior Marketing Operations Specialist to optimize marketing processes, systems, and technology platforms. This role focuses on improving operational efficiency, managing marketing automation, ensuring data accuracy, and enhancing visibility into marketing performance and revenue impact.

Key Responsibilities:

• Strategize and execute marketing operations across various platforms, including website CMS, marketing automation, CRM databases, and analytics tools.

• Manage lead routing, automation, and integrations between marketing technology platforms.

• Support platform implementations, system enhancements, and data migrations.

• Establish and maintain scalable processes and best practices for campaign and lead management.

• Troubleshoot workflow and process-related issues to ensure smooth operations.

• Document workflows, procedures, and process improvements.

• Provide leadership, guidance, and mentorship to Marketing Operations Specialists and Associates.

• Explore and implement new technologies and tools to enhance marketing operations.

• Collaborate with internal stakeholders and international clients to identify opportunities for process optimization.

• Help improve the visibility of marketing investments, revenue contributions, and campaign performance.

Qualifications

• At least 4 years of relevant work experience or educational background in Marketing, Information Technology, Engineering, or a related field.

• Hands-on experience with marketing technology (MarTech) tools, particularly Salesforce (CRM).

• Strong communication skills and the ability to collaborate with cross-functional teams and international clients.

• Detail-oriented, methodical, and comfortable working with structured processes.

• Proficient in Windows and Microsoft Office Suite, particularly Excel.

• Strong problem-solving skills and the ability to consistently meet deadlines.

• Comfortable handling repetitive tasks while adapting to dynamic projects and changing priorities.

• Demonstrated interest in digital marketing, data analytics, and emerging technology tools.

• Willingness to continuously learn and explore new digital systems.

• Certification in email marketing or marketing automation platforms is an advantage.

Work Arrangements

• Location: Ortigas East, Pasig City

• Shift: Night Shift (8:00 PM – 5:00 AM)

• Remote Setup: Available for candidates residing outside Metro Manila.

• Hybrid Setup: Candidates residing in Metro Manila and nearby areas are required to report onsite twice a week.