Senior Marketing Manager - Bakery Brand Growth

ELJIN CORPORATION; Tarlac City; On-site; PHP 900,000 - 1,500,000; Full time

Job summary

ELJIN CORPORATION is seeking a Senior Marketing Manager for Breads, Cakes, and Pastries to drive brand growth and retail activation for the bakery division in the Philippines. You will lead end-to-end marketing, coordinating with R&D, operations, and retail storefronts to create multi-channel campaigns that boost foot traffic and average transactions while building consumer loyalty.

The role requires strong leadership, strategic thinking, and a proven track record in marketing management.

Qualifications

• Minimum 5+ years of experience in marketing management in B2B/engineering or related sectors.
• Strong written and verbal communication skills.
• Analytical mindset with data-driven decision making.
• Experience with content marketing, SEO, and technical marketing is desirable.

Responsibilities

• Develop and implement comprehensive marketing strategies and campaigns.
• Lead creation and management of marketing materials, including case studies and promotional content.
• Identify new business opportunities through market research and competitive analysis.
• Manage brand positioning and ensure consistent messaging across channels.
• Oversee digital marketing initiatives (website, social media, online advertising).
• Build relationships with key clients, partners, and stakeholders in target sectors.
• Coordinate with sales to align marketing with revenue targets and growth goals.
• Analyze marketing performance metrics and report on ROI.
• Manage marketing budgets and allocate resources efficiently.
• Lead and mentor marketing team members to foster creativity and improvement.

Skills

Marketing strategy

Campaign management

Digital marketing

Leadership

Communication

Education

Bachelor's degree in Marketing, Business Administration, or Communications

Tools

CRM systems

Marketing automation tools

Marketing analytics software

Job description

ELJIN CORPORATION is seeking a Senior Marketing Manager for Breads, Cakes, and Pastries to drive brand growth and retail activation for the bakery division in the Philippines. You will lead end-to-end marketing, coordinating with R&D, operations, and retail storefronts to create multi-channel campaigns that boost foot traffic and average transactions while building consumer loyalty.

The role requires strong leadership, strategic thinking, and a proven track record in marketing management.