Strategic Marketing Lead & Growth Builder

The Valley Bread; La Trinidad; On-site; PHP 670,000 - 1,339,000; Full time

Job summary

The Valley Bread seeks a Marketing Lead to drive strategy and execution across digital and traditional channels in the Philippines. You will analyze sales data, develop marketing plans for new products, and guide a team of Marketing Associates to boost brand awareness and revenue.

As a strategic leader, you will establish goals aligned with corporate targets, optimize campaigns for cost efficiency, and strengthen branding through comprehensive advertising and events planning.

Qualifications

• Expertise in optimization, advertising, social media, direct marketing, and events planning.

Responsibilities

• Prepare and present quarterly and annual reports to senior management
• Analyze digital platform click-to-purchase conversion rates and promotion effectiveness to determine sales drivers
• Develop marketing strategies for new products
• Lead and train a team of Marketing Associates
• Establish goals aligned with organizational targets and set objectives to reach customers through digital and traditional marketing channels
• Strengthen company branding through advertising, customer service, promotional merchandise, reputation, and logo activities
• Identify cost-effective ways to conduct marketing activities and events by monitoring target participants, leads generated, and lead-to-sales conversion
• Plan and implement promotional campaigns to raise company profile and increase sales
• Identify potential new markets and create plans to enter markets while maintaining relationships with business entities
• Lead market research to establish customer trends, habits, and competitor analyses

Skills

Optimization

Advertising

Social media

Direct marketing

Events planning

Job description

The Valley Bread seeks a Marketing Lead to drive strategy and execution across digital and traditional channels in the Philippines. You will analyze sales data, develop marketing plans for new products, and guide a team of Marketing Associates to boost brand awareness and revenue.

As a strategic leader, you will establish goals aligned with corporate targets, optimize campaigns for cost efficiency, and strengthen branding through comprehensive advertising and events planning.