Bakery Brand Marketing Lead — Hybrid

AvantePH; Binondo; Hybrid; PHP 600,000 - 900,000; Full time

Job summary

AvantePH is seeking a creative Marketing Manager in the Philippines to lead brand strategy and our digital presence. This hybrid role combines onsite content creation and in-store campaigns with remote strategy, social media, and analytics work.

The ideal candidate is passionate about baking, has a strong visual sense, and can engage audiences online to drive traffic and boost custom cake orders. Collaboration with partners is key to success.

Qualifications

• Minimum 2 years of experience in marketing, preferably in food service, bakery, or boutique retail.
• Strong visual sense with excellent photography and videography skills; experience with Canva, CapCut, or Adobe Creative Suite is a plus.
• In-depth knowledge of social media trends, algorithms, and content strategies for Instagram and TikTok.
• Exceptional copywriting skills to tell a compelling brand story.
• Highly organized with strong project management skills to handle multiple campaigns simultaneously.
• Passionate about baking and creating high-quality, visually appealing products.

Responsibilities

• Brand Strategy: Develop and execute marketing plans to increase brand awareness, drive store traffic, and boost custom cake orders.
• Social Media & Content Creation: Manage social media platforms (Instagram, TikTok, Pinterest, Facebook), creating visually appealing content to grow engagement.
• Digital Marketing: Oversee website content, local SEO, and paid social media/Google ads targeting local audiences.
• Photography & Videography: Capture high-quality photos and videos of cakes, including behind‑the‑scenes content onsite.
• Campaign Management: Plan and implement seasonal promotional campaigns.
• Local Partnerships: Build relationships with HR companies and food influencers.
• Customer Engagement: Monitor and respond to inquiries, comments, and reviews to ensure customer satisfaction.
• Analytics & Reporting: Track performance metrics to optimize marketing efforts.

Skills

Brand marketing

Social media management

Photography

Videography

Copywriting

SEO

Analytics

Project management

Tools

Canva

CapCut

Adobe CS

Job description

AvantePH is seeking a creative Marketing Manager in the Philippines to lead brand strategy and our digital presence. This hybrid role combines onsite content creation and in-store campaigns with remote strategy, social media, and analytics work.

The ideal candidate is passionate about baking, has a strong visual sense, and can engage audiences online to drive traffic and boost custom cake orders. Collaboration with partners is key to success.