Senior Marketing Growth Lead: Brand, GTM & Demand

Bostik; Pasig; Vor Ort; PHP 2.500.000 - 5.000.000; Vollzeit

Zusammenfassung

Bostik Philippines, Inc. is seeking a strategic and commercially driven Senior Manager - Marketing Development to accelerate business growth, strengthen brand leadership, and drive profitability across the portfolio.

You will lead strategic marketing, demand generation, product commercialization, market intelligence, digital marketing, pricing strategy, and customer development programs. You will collaborate with Sales, Technical, Supply Chain, Finance, HR, and regional stakeholders to translate

Qualifikationen

• Bachelor's degree in Marketing, Business Administration, Communications, or a related discipline; MBA or master's preferred.
• Minimum 10 years of progressive marketing experience.
• At least 5 years in a leadership or senior management role.
• Experience in construction, chemicals, adhesives, industrial products, or B2B industries is highly preferred.
• Strong expertise in strategic marketing, demand generation, brand management, market intelligence, pricing strategy, and profitability management.
• Proven leadership, analytical, and stakeholder management skills.

Aufgaben

• Develop and execute marketing strategies aligned with business objectives and growth targets.
• Lead demand generation initiatives that drive customer acquisition, market expansion, and revenue growth.
• Strengthen Bostik's brand positioning and customer engagement across key market segments.
• Drive product launches, portfolio management, and go-to-market strategies.
• Generate actionable market, customer, and competitor insights to support business decisions.
• Lead pricing, profitability, and value-creation initiatives to maximize sustainable growth.
• Oversee digital marketing, communications, events, exhibitions, and customer engagement activities.
• Develop a high-performing marketing team and foster a collaborative, customer-focused culture.

Kenntnisse

Strategic marketing

Demand generation

Brand management

Market intelligence

Pricing strategy

Profitability management

Leadership

Stakeholder management

Digital marketing

Ausbildung

Bachelor's degree in Marketing, Business Administration, Communications, or related discipline

MBA or Master’s degree preferred

Jobbeschreibung

Bostik Philippines, Inc. is seeking a strategic and commercially driven Senior Manager - Marketing Development to accelerate business growth, strengthen brand leadership, and drive profitability across the portfolio.

You will lead strategic marketing, demand generation, product commercialization, market intelligence, digital marketing, pricing strategy, and customer development programs. You will collaborate with Sales, Technical, Supply Chain, Finance, HR, and regional stakeholders to translate