Marketing Officer

W Bridges Manpower Corporation; Quezon City; On-site; PHP 335,000 - 536,000; Full time

Job summary

W Bridges Manpower Corporation is seeking a Marketing Officer in the automotive sector to oversee promotional campaigns, generate vehicle sales leads, and coordinate dealership events. You will work with Sales and Aftersales to route inquiries from digital and physical channels.

The role requires proficiency in social media management, content creation, copywriting, and basic graphic design/video editing tools, with 1–3+ years in marketing. Automotive experience is a plus.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• 1 to 3+ years in marketing, brand management, or digital marketing.
• Background in automotive dealerships or manufacturing is advantageous.
• Proficient in social media management, content creation, copywriting, basic design/video tools.
• Familiar with lead generation tools, digital ads, and office productivity software.
• Strong communication, interpersonal, and organizational abilities.
• Creative and results-driven mindset.

Responsibilities

• Plan and execute product launches, car shows, events.
• Generate and route customer inquiries to Sales and Aftersales.
• Manage Facebook, Instagram, TikTok, YouTube, LinkedIn; run paid ads.
• Create and monitor print and digital ad materials per brand standards.
• Analyze market trends and campaign performance; report weekly/monthly.
• Coordinate with Sales Executives, Branch Managers, Aftersales, and suppliers.

Skills

Social media management

Content creation

Copywriting

Graphic design

Video editing

Lead generation

Digital ads

Office tools

Communication

Interpersonal skills

Organizational skills

Creativity

Education

Bachelor's degree

Tools

Facebook

Instagram

TikTok

YouTube

LinkedIn

Google Ads

SEO

Job description

About the role

A Marketing Officer in the automotive industry manages promotional campaigns, generates vehicle sales leads, and coordinates dealership or brand events.

Key responsibilities

• Plan and execute product launches, car shows, test-drive events, mall/corporate exhibits, and customer engagement activities
• Generate, qualify, and endorse customer inquiries from digital and physical channels directly to the Sales and Aftersales teams
• Manage platforms like Facebook, Instagram, TikTok, YouTube, and LinkedIn; run paid social media ads (Meta Ads, Google Ads); and explore SEO/SEM/PPC campaigns
• Conceptualize, produce, and monitor print and digital ad materials while ensuring strict compliance with corporate identity and brand standards
• Analyze market trends, track campaign performance/ROI, and prepare weekly or monthly reports for management
• Liaise with Sales Executives, Branch Managers, Aftersales departments, and external suppliers or agencies

About you

• Bachelor's degree in Marketing, Business Administration, Communications, Multimedia Arts, or a related field
• 1 to 3+ years of experience in marketing, brand management, or digital marketing
• Prior background in automotive dealerships, manufacturing, or distribution is a strong advantage
• Proficiency in social media management, content creation, copywriting, and basic graphic design/video editing tools
• Familiarity with lead generation tools, digital ads, and office productivity software
• Strong communication, interpersonal, and organizational abilities
• Creative and results-driven mindset