Senior Marketing Analytics Lead – Remote

Capgemini; Mexico; On-site; PHP 3,652,000 - 5,478,000; Full time

Benefits offered by this job

Remote work flexibility

Bonuses

Health insurance

Pension plan

Meal vouchers

Life insurance

Career development

Job summary

Capgemini seeks a Senior Marketing Analyst to transform data into actionable insights that drive acquisition, retention, cross-selling, and growth. You will leverage reporting and performance data to uncover trends and support strategic planning and recommendations shaping marketing and distribution strategies.

The role involves supporting distribution objectives, market planning, scorecard creation, and diverse analytics projects across planning, agency, and segmentation to derive actionable

Qualifications

• Bachelor's degree in business, marketing, statistics or related field.
• At least two years of planning, marketing or similar experience.
• Fluency in English.

Responsibilities

• Support distribution objectives for acquisition, retention, cross-selling, profitability and growth.
• Assist with local market planning and analysis.
• Create scorecards, agency development presentations to Sr. Leadership, and campaign reporting.
• Participate in Planning, Agency and Segmentation to derive actionable marketing rules.

Skills

Problem solving

Creative solutions

Business acumen

Relationship Management

Verbal and written communication

Marketing analytics

Statistical analysis

Optimizations

English fluency

Education

Bachelor's degree in business, marketing, statistical or related field

Tools

Excel

PowerBI

Job description

Capgemini seeks a Senior Marketing Analyst to transform data into actionable insights that drive acquisition, retention, cross-selling, and growth. You will leverage reporting and performance data to uncover trends and support strategic planning and recommendations shaping marketing and distribution strategies.

The role involves supporting distribution objectives, market planning, scorecard creation, and diverse analytics projects across planning, agency, and segmentation to derive actionable