Senior Marketing Data Analyst — PLG Analytics (Remote)

Railway Corp; Mexico; On-site; PHP 3,650,000 - 6,083,000; Full time

Job summary

reputed company is a software company focused on an AI-powered DevSecOps Platform, delivering insights across the marketing funnel. This role emphasizes building data-driven analyses to inform product and marketing strategies and to support executive decision making.

The candidate will work in a remote, asynchronous environment, capable of translating complex data into clear recommendations for stakeholders.

Qualifications

• Strong ability to analyze ambiguous business questions and translate into actionable insights.
• Proficient in SQL, Tableau (or similar) for building and maintaining marketing dashboards.
• Experience with Product Led Growth metrics and marketing ops collaboration.

Responsibilities

• Build end-to-end funnel analyses linking website data, CRM data, and product usage.
• Analyze datasets using SQL and dbt to inform PLG and marketing strategies.
• Create and maintain Tableau dashboards with consistent metrics and UX for stakeholders.
• Collaborate with Marketing leadership to scope analyses of web page performance and marketing optimization.
• Partner with teams using Analytics, Tag Manager, and Marketo to ensure data alignment across funnel.

Skills

SQL

Tableau

Marketing Analytics

Data Visualization

Funnel Analysis

Tools

dbt

Marketo

Google Analytics

Tableau

Job description

reputed company is a software company focused on an AI-powered DevSecOps Platform, delivering insights across the marketing funnel. This role emphasizes building data-driven analyses to inform product and marketing strategies and to support executive decision making.

The candidate will work in a remote, asynchronous environment, capable of translating complex data into clear recommendations for stakeholders.