Senior Enterprise Marketing Associate

Maya Bank, Inc.; Manila; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

Maya Bank, Inc. is seeking a Senior Enterprise Marketing Associate to drive campaigns and partnerships that fuel ecosystem growth with key partners in the Philippines.

You will own product adoption, lead go-to-market planning, and collaborate with cross-functional teams to develop strategic marketing plans for enterprise segments. This role emphasizes analyzing customer needs, tailoring marketing programs, and delivering measurable impact through integrated campaigns that drive acquisition,

Qualifications

• 3–5 years of marketing experience with focus on segment marketing, product marketing, or brand management.
• Strong analytical and research skills with ability to synthesize data into actionable insights.
• Proven experience in developing and executing integrated marketing campaigns that drive acquisition, engagement, and retention.
• Knowledge of customer segmentation, targeting, and positioning for personalized experiences.

Responsibilities

• Own product adoption and usage of Maya Business products and its ecosystem through meaningful partnerships across key enterprise segments.
• Lead go-to-market planning from strategy, execution, to measurement of impact
• Drive and work with internal cross-functional teams to identify key market insights, trends, and opportunities for growth to develop strategic marketing plans
• Analyze customer needs, behaviors, and pain points to uncover valuable insights that inform marketing strategies.
• Define and position our fintech products and solutions for specific customer segments.
• Develop and execute tailored marketing campaigns to engage and drive value for each target segment.
• Measure and evaluate marketing effectiveness through data analytics and tools.
• Provide actionable insights and recommendations; you will help optimize marketing strategies.

Skills

Analytical skills

Research skills

Segmentation knowledge

Campaign planning

Data-driven decisions

Education

Bachelor's degree in Marketing/Communication/Business Administration

Job description

Overview

As the Senior Enterprise Marketing Associate, you will be driving campaigns and partnerships that help drive business goals towards bringing meaningful ecosystem growth with our key partners.

What you will be doing

• Own product adoption and usage of Maya Business products and its ecosystem through meaningful partnerships across key enterprise segments.
• Lead go-to-market planning from strategy, execution, to measurement of impact
• Drive and work with internal cross-functional teams to identify key market insights, trends, and opportunities for growth to develop strategic marketing plans
• Analyze customer needs, behaviors, and pain points to uncover valuable insights that inform marketing strategies.
• Define and position our fintech products and solutions for specific customer segments.
• Develop and execute tailored marketing campaigns to engage and drive value for each target segment.
• Measure and evaluate marketing effectiveness through data analytics and tools.
• Provide actionable insights and recommendations; you will help optimize marketing strategies.

What we are looking for

• Bachelor's Degree in Marketing, Communication, Business Administration, or related fields.
• At least 3-5 years of experience in marketing, with a focus on segment marketing, product marketing, or brand management
• Strong analytical and research skills, with the ability to synthesize complex data using advanced tools into actionable insights and decisions.
• Proven experience in developing and executing successful integrated marketing initiatives and campaigns that drive customer acquisition, engagement, and retention.
• Knowledge of customer segmentation, targeting, and positioning, with a focus on creating personalized experiences for customers.