Senior Ecommerce Copywriter & Direct-Response Marketer

Orca Brands; Philippines; On-site; PHP 900,000 - 1,300,000; Full time

Job summary

Orca Brands is seeking an exceptional Senior Ecommerce Copywriter who understands the psychology behind classic direct response and the realities of modern ecommerce.

You'll craft high-converting copy for advertorials, landing pages, VSL scripts, PDPs, emails, and ads; develop unique product positioning and big ideas; simplify complex products into persuasive messaging, and perform customer research plus competitive analysis.

Qualifications

• Experience crafting direct response copy for ecommerce brands.
• Ability to translate complex products into simple, persuasive messaging.
• Familiarity with testing and optimizing copy across channels.

Responsibilities

• Write high-converting advertorials, landing pages, VSL scripts, PDPs, emails, Meta/Google ads, and Amazon listings.
• Develop unique product positioning and compelling "big ideas."
• Turn complex products into simple, persuasive messaging.
• Conduct customer research, reviews mining, interviews, and competitive analysis.

Skills

Direct response copywriting

Ecommerce copywriting

Marketing psychology

Content strategy

Tools

Google Analytics

A/B testing tools

SEO basics

Job description

Orca Brands is seeking an exceptional Senior Ecommerce Copywriter who understands the psychology behind classic direct response and the realities of modern ecommerce.

You'll craft high-converting copy for advertorials, landing pages, VSL scripts, PDPs, emails, and ads; develop unique product positioning and big ideas; simplify complex products into persuasive messaging, and perform customer research plus competitive analysis.