Senior Digital Marketing Strategist — Field & Campaigns

Lalamove; Parañaque; On-site; PHP 480,000 - 720,000; Full time

Job summary

Lalamove Automotive Philippines Inc., known as Lalamove Automotive (Lala Auto), is seeking a Senior Marketing Associate who thrives in data-driven marketing and enjoys bringing campaigns to life—from digital lead generation to on-ground activations.

You will plan, execute, and optimize paid campaigns on Meta, Google, and other platforms, generate leads, analyze data, and collaborate with internal teams and partners to drive events and promotions at PITX, Paranaque.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 3–5 years in digital/performance marketing or similar role.
• Experience managing paid campaigns on Meta, Google, TikTok, or other platforms.
• Strong lead-gen, optimization, A/B testing, and analytics skills.
• Experience with Google Analytics and Meta Business Suite is a plus.
• Willing to travel and conduct field work for events.
• Willing to work onsite at PITX, Paranaque City.

Responsibilities

• Plan, execute, and optimize paid digital marketing campaigns across platforms (Meta, Google, others).
• Drive lead generation initiatives and improve performance via data analysis and A/B testing.
• Monitor campaign metrics, prepare reports, and recommend optimizations.
• Collaborate with internal teams and external partners to execute campaigns and activations.
• Support roadshows, dealer activations, and on-ground marketing events.
• Coordinate with vendors and stakeholders for seamless execution.
• Stay updated on digital marketing trends and best practices.

Skills

Paid digital marketing

Lead generation

A/B testing

Marketing analytics

Travel readiness

Education

Bachelor's degree in Marketing, Business, Communications, or a related field

Tools

Google Analytics

Meta Business Suite

TikTok for Business

Job description

Lalamove Automotive Philippines Inc., known as Lalamove Automotive (Lala Auto), is seeking a Senior Marketing Associate who thrives in data-driven marketing and enjoys bringing campaigns to life—from digital lead generation to on-ground activations.

You will plan, execute, and optimize paid campaigns on Meta, Google, and other platforms, generate leads, analyze data, and collaborate with internal teams and partners to drive events and promotions at PITX, Paranaque.