Senior Digital Marketing Manager - Hybrid, Night Shift

Global Staff Connections Inc.; Pasig; Hybrid; PHP 1,200,000 - 1,800,000; Full time

Job summary

Global Staff Connections Inc. is seeking an experienced Marketing Manager to lead and execute strategic marketing initiatives across SEO, SEM, paid advertising, email marketing, social media, and content marketing.

This role drives brand awareness, lead generation, and customer acquisition while overseeing budgets and analytics. The ideal candidate brings 8+ years in marketing, strong leadership, and deep expertise in digital channels.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• Minimum of 8 years of relevant work experience in marketing, preferably in a managerial capacity.
• Strong experience in digital marketing, SEO, and SEM across multiple channels.
• Proven experience developing and implementing comprehensive marketing strategies and campaigns.
• Hands-on experience managing paid advertising campaigns (Google Ads, social media ads).
• Strong understanding of SEO, keyword research, content optimization, and analytics.
• Experience in lead generation, brand development, market research, and customer acquisition.
• Proficient in using marketing analytics tools to monitor performance and ROI.
• Experience managing budgets, timelines, and multiple initiatives.
• Strong leadership and team development skills.
• Excellent written and verbal communication and cross-functional coordination.
• Experience in accounting/financial services or CPA-firm industry is a plus.
• Amenable to hybrid setup and willingness to work night shift.

Responsibilities

• Develop, implement, and oversee comprehensive marketing strategies aligned with business objectives.
• Lead digital marketing initiatives including SEO, SEM, paid ads, email marketing, social media, and content marketing.
• Plan, execute, and optimize digital ads to increase brand awareness, website traffic, lead gen, and acquisition.
• Oversee SEO strategies: keyword research, content development, and performance monitoring.
• Manage online presence with consistent brand messaging across websites and social channels.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Monitor and analyze performance using analytics tools; provide ROI-based reports and recommendations.
• Manage marketing budgets, allocate resources, and ensure campaigns meet timelines and financial targets.
• Lead, mentor, and collaborate with the marketing team for effective execution.
• Align marketing with business development, sales, and client acquisition goals.

Skills

Digital marketing

SEO

SEM

Campaign management

Lead generation

Analytics

Budget management

Leadership

Team development

Content marketing

Education

Bachelor's Degree in Marketing

Tools

Google Ads

Google Analytics

Email marketing tools

Job description

Global Staff Connections Inc. is seeking an experienced Marketing Manager to lead and execute strategic marketing initiatives across SEO, SEM, paid advertising, email marketing, social media, and content marketing.

This role drives brand awareness, lead generation, and customer acquisition while overseeing budgets and analytics. The ideal candidate brings 8+ years in marketing, strong leadership, and deep expertise in digital channels.