Senior Digital Marketing Manager

Ark Business Solutions Corp.; Taguig; On-site; PHP 1,200,000 - 2,000,000; Full time

Job summary

Ark Business Solutions Corp. is seeking an experienced Senior Digital Marketing Manager to lead an on-site team and drive growth through performance marketing. The ideal candidate will oversee Google Ads and Meta Ads campaigns, optimize spend, and deliver measurable ROAS, CPA, and conversion improvements.

The role emphasizes hands-on leadership, analytics proficiency, and collaboration with cross-functional teams in a structured, office-based environment. On-site work in Taguig is required.

Qualifications

• Minimum 7 years of digital marketing experience.
• At least 4 years leading an on-site in-house marketing team.
• Experience supervising full-time employees in a corporate or agency office.
• Strong hands-on expertise in Google Ads and Meta Ads.
• Proficiency in GA4 and GTM.
• Willing and able to work on-site.

Responsibilities

• Lead and supervise the daily operations of an on-site digital marketing team, ensuring accountability, productivity, and performance.
• Develop and execute paid advertising strategies across Google Ads and Meta Ads.
• Manage advertising budgets, optimize campaigns, and improve ROAS, CPA, and conversion rates.
• Oversee campaign tracking, analytics, and reporting using GA4, GTM, and other relevant tools.
• Collaborate with creative, social media, and web development teams to improve campaign effectiveness.
• Establish marketing workflows, SOPs, quality standards, and performance monitoring systems.
• Develop testing strategies for advertising creatives, landing pages, audiences, and conversion funnels.
• Provide hands-on coaching, performance evaluations, and professional development for team members.
• Present campaign performance reports, insights, and recommendations to senior management.

Skills

Google Ads

Meta Ads

Campaign optimization

Analytics

Team leadership

Tools

GA4

Google Tag Manager

Job description

We are seeking an experienced and results-driven Senior Digital Marketing Manager to lead digital marketing operations, manage an on-site team, and drive measurable business growth through performance marketing.

The ideal candidate must have strong expertise in Google Ads, Meta Ads, campaign optimization, analytics, and team leadership, with demonstrated experience managing digital marketing operations within a structured, office-based organization.

This position is best suited for candidates with substantial full-time, in-house corporate experience rather than primarily freelance, remote, or project-based engagements.

Key Responsibilities

• Lead and supervise the daily operations of an on-site digital marketing team, ensuring accountability, productivity, and performance.
• Develop and execute paid advertising strategies across Google Ads and Meta Ads.
• Manage advertising budgets, optimize campaigns, and improve ROAS, CPA, and conversion rates.
• Oversee campaign tracking, analytics, and reporting using Google Analytics 4 (GA4), Google Tag Manager (GTM), and other relevant tools.
• Collaborate with creative, social media, and web development teams to improve campaign effectiveness.
• Establish marketing workflows, SOPs, quality standards, and performance monitoring systems.
• Develop testing strategies for advertising creatives, landing pages, audiences, and conversion funnels.
• Provide hands-on coaching, performance evaluations, and professional development for team members.
• Present campaign performance reports, insights, and recommendations to senior management.

Job Requirements

• Minimum 7 years of professional experience in digital marketing, including substantial hands-on performance marketing experience.
• At least 4 years of proven experience leading and managing an IN-HOUSE, ON-SITE digital marketing team. (MANDATORY)
• Demonstrated experience supervising full-time employees in a structured corporate or agency office environment.
• Strong hands-on expertise in Google Ads and Meta Ads, including campaign planning, execution, and optimization.
• Proficiency in GA4, GTM, conversion tracking, and performance reporting.
• Proven ability to manage advertising budgets and deliver measurable business results.
• Strong leadership, communication, analytical, and problem-solving skills.
• Experience developing marketing processes, workflows, and team performance standards.
• Must be willing and available to work on-site.

Work Location: BGC, Taguig City

Work Arrangement: 100% On-site

Work Schedule: Monday to Friday

Shift: 1:00 PM - 10:00 PM (Philippine Time)

Employment Type: Full-time