Senior Creative Strategist (DTC / E-commerce)

Digital; Metro Manila; Remote; PHP 1,200,000 - 1,800,000; Full time

Job summary

Hire Digital is seeking a Senior Creative Strategist to lead performance-driven campaigns across paid social channels. The role combines creative vision with strong analytics to drive customer acquisition and e-commerce conversions.

You will own end-to-end creative production from research to briefing, art direction, testing, and optimization. The candidate should have 5+ years in creative strategy, deep knowledge of Meta advertising, and proven leadership in creative production.

Qualifications

• 5+ years in creative strategy, preferably with DTC brands or performance agencies.
• Strong knowledge of Meta advertising and direct-response metrics.
• Proven experience managing creative production with art direction.
• Portfolio showing measurable campaign results.
• Experience in fashion, apparel, or lifestyle brands preferred.
• Available to work in US time zone on a dedicated, full-time basis.

Responsibilities

• Lead creative strategy for Meta and paid social campaigns.
• Develop advertising concepts, hooks, scripts, and briefs.
• Oversee video editors and designers with art direction and QC.
• Analyse campaign performance and optimize testing strategies.
• Drive production efficiency using AI-powered tools and workflows.

Skills

Creative strategy

Meta advertising

Performance marketing

Art direction

Campaign analysis

Team leadership

Tools

AI tools

Job description

Hire Digital is seeking an experienced Senior Creative Strategist. This is a senior, hands-on strategic role that leads performance-driven creative campaigns across paid social channels. The ideal candidate combines strong creative vision, analytical thinking, and a deep understanding of what drives customer acquisition and e-commerce conversions. You will take ownership of the end-to-end creative production process, from research and concept development to briefing, art direction, testing, and performance optimisation.

RESPONSIBILITIES

• Lead creative strategy for Meta and other paid social campaigns.
• Develop advertising concepts, hooks, scripts, and creative briefs.
• Oversee video editors and designers, providing art direction and quality control.
• Analyse campaign performance and optimise creative testing strategies.
• Drive creative production efficiency through AI-powered tools and workflows.

REQUIREMENTS

• At least 5+ years of experience in creative strategy, preferably with DTC brands or performance marketing agencies.
• Strong knowledge of Meta advertising, direct-response marketing, and creative performance metrics.
• Proven experience managing creative production and providing art direction.
• Strong portfolio showcasing successful campaigns and measurable results.
• Experience in fashion, apparel, or lifestyle brands preferred.
• Ability to commit to a dedicated, full-time role and work in the US time zone.