Creative Strategist / Brand Strategist

Reliasourcing Inc.; Pasay; On-site; PHP 40,000 - 60,000; Full time

Benefits offered by this job

Promotion to permanent employee

Job summary

Reliasourcing Inc. is looking for a Creative Strategist to lead idea generation and develop performance-driven marketing campaigns. The role focuses on crafting impactful messaging while aligning with brand guidelines. Candidates should have a strong background in performance marketing, excellent copywriting skills, and the ability to collaborate with cross-functional teams. Experience in e-commerce, healthcare, or beauty sectors is preferred. This full-time role offers a negotiable open salary and potential for promotion to permanent employee.

Qualifications

• Proven experience in creative roles focusing on performance marketing.
• Ability to generate ideas and translate them into concepts for campaigns.
• Strong copywriting skills across various marketing touchpoints.

Responsibilities

• Develop performance-driven campaign ideas and creative messaging.
• Write scripts and copy for digital marketing content.
• Collaborate with teams to refine ideas based on performance feedback.

Skills

Creative ideas generation

Copywriting

Understanding of brand voice

Performance marketing principles

Proficiency in English

Job description

We are seeking a Creative Strategist to lead idea generation, messaging, and creative concepts across our performance marketing efforts. This role focuses on developing strong campaign ideas and turning them into clear concepts, scripts, and copy that drive measurable results. The Creative Strategist is performance-led, with a solid understanding of brand voice and guidelines, and plays a key role in shaping how we communicate across all marketing touchpoints.

Key Responsibilities

• Develop performance-driven campaign ideas, creative angles, and messaging concepts
• Write final scripts and copy for marketing content across digital and performance channels
• Ensure all messaging aligns with brand guidelines while remaining performance-focused
• Research competitors, market trends, and social platforms to inform creative direction
• Collaborate with marketing and creative teams to refine ideas and improve results
• Test, iterate, and improve messaging based on performance feedback

Qualifications

• Proven experience as a Creative Strategist, Copywriter, or similar role in digital or performance marketing
• Strong ability to generate creative ideas and turn them into clear concepts and messaging
• Excellent copywriting skills with experience writing final copy across multiple marketing touchpoints
• Experience writing scripts or narrative structures for video and digital content
• Solid understanding of performance marketing principles and conversion-driven messaging
• Ability to work independently and take ownership from idea to execution-ready output
• Strong proficiency in written and spoken English

Preferred Skills

• Experience working with e-commerce, telehealth, healthcare, beauty, or wellness brands
• Familiarity with paid social platforms and performance creative best practices
• Ability to balance brand voice with performance and conversion goals
• Experience using data or insights to inform creative decisions

If you're coming from WFH, we can negotiate the salary to accommodate your needs.

Hiring Process

• HR screening interview
• Assessment
• Client interview
• Job Offer

Open Salary

Job Type: Full-time

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Benefits

• Promotion to permanent employee