Senior Commerce Specialist

Publicis Groupe ANZ; Manila; On-site; PHP 558,000 - 781,200; Full time

Job summary

A leading marketing firm seeks a Senior Commerce Specialist in the Philippines to lead strategic planning and optimization of e-commerce media campaigns across platforms like Shopee, Lazada, and TikTok Shop. This role involves developing media strategies, managing campaigns, and providing insights to clients. Ideal candidates will have 2-5 years of experience in digital media planning and a solid understanding of e-commerce ecosystems. Strong analytical and organizational skills are essential, along with a Bachelor's degree in Marketing or related field.

Qualifications

• 2-5 years of experience in digital or e-commerce media planning.
• Strong understanding of e-commerce ad products on Shopee, Lazada, and TikTok Shop.
• Experience managing ad campaign executions.
• Analytical mindset with experience handling large datasets.

Responsibilities

• Develop full-funnel e-commerce media strategies aligned with client goals.
• Oversee end-to-end campaign setup and execution with the Ad Ops team.
• Act as point of contact for brand leads, providing insights.
• Monitor key KPIs and identify trends for campaign performance.

Skills

E-commerce media planning

Client management

Data analysis

Campaign management

Education

Bachelor’s degree in Marketing or related field

Job description

Overview

The Senior Commerce Specialist (E-Commerce Media Planning) will be responsible for leading the strategic planning, execution, and optimization of e-commerce media campaigns across platforms such as Shopee, Lazada, and TikTok Shop. This role requires a blend of strong media planning expertise, client management skills, and a deep understanding of e-commerce ecosystems. The specialist will work closely with brand teams, finance, the Ad Ops team, and the affiliate team to deliver efficient, data‑driven campaigns that maximize GMV and ROI.

Responsibilities

• Media Planning & Strategy
  • Develop full‑funnel e‑commerce media strategies aligned with client business goals, category priorities, and platform best practices.
  • Translate briefs into actionable media plans covering Always‑On, Payday, and Mega Day campaigns.
  • Recommend optimal media mix, budget allocations, and platform‑specific tactics (e.g., GMV Max, Sponsored Discovery, Live Ads).
• Campaign Management & Ad Ops Oversight
  • Oversee end‑to‑end campaign setup and execution in collaboration with the Ad Ops team, ensuring accuracy of targeting, ad types, creatives, and budgets.
  • Provide direction and guidance to Ad Ops for smooth implementation and troubleshooting of delivery, pacing, and optimization issues.
  • Drive campaign performance with continuous optimization across CR, GMV, and ROAS.
• Client & Stakeholder Management
  • Act as a day‑to‑day point of contact for brand leads, providing proactive recommendations and insights.
  • Prepare and deliver performance reports, campaign post‑mortems, and quarterly business reviews.
  • Collaborate with cross‑functional teams including Brand, Finance, Ad Ops, and Affiliates to ensure smooth execution.
• Performance Analysis & Insights
  • Monitor key KPIs and identify trends, risks, and opportunities.
  • Leverage dashboards, trackers, and platform data to generate actionable insights.
  • Recommend new test‑and‑learn initiatives to continuously improve performance.

Qualifications

• 2–5 years of experience in digital or ecommerce media planning, preferably within a brand, agency, platform, or enabler environment.
• Strong understanding of e‑commerce ad products on Shopee, Lazada, and TikTok Shop (GMV Max, Sponsored Ads, Live Selling).
• Experience managing ad campaign executions.
• Analytical mindset with experience handling large datasets and extracting insights.
• Proven experience in client‑facing roles with excellent communication and presentation skills.
• Highly organized, proactive, and able to manage multiple campaigns simultaneously.
• Bachelor’s degree in Marketing, Business, or related field preferred.