Senior E‑Commerce Media Strategist

Publicis Groupe; Manila; On-site; PHP 502,200 - 669,600; Full time

Job summary

A global communications agency in Manila is seeking a Senior Commerce Specialist to lead strategic planning and management of e-commerce media campaigns on platforms like Shopee and Lazada. The ideal candidate has 2-5 years of experience in digital media planning, is familiar with ad products across major platforms, and possesses strong analytical and client management skills. Responsibilities include optimizing campaign performance, collaborating with various teams, and delivering actionable insights.

Qualifications

• 2–5 years of experience in digital or e-commerce media planning, preferably within a brand, agency, platform, or enabler.
• Strong understanding of e-commerce ad products on Shopee, Lazada, and TikTok Shop.
• Experience managing ad campaign executions.

Responsibilities

• Lead strategic planning, execution, and optimization of e-commerce media campaigns.
• Develop full-funnel e-commerce media strategies aligned with client business goals.
• Oversee end-to-end campaign setup and execution in collaboration with the Ad Ops team.

Skills

Digital or e-commerce media planning

Understanding of e-commerce ad products

Managing ad campaign executions

Analytical mindset

Client-facing experience

Organizational skills

Education

Bachelor’s degree in Marketing, Business, or related field

Job description

A global communications agency in Manila is seeking a Senior Commerce Specialist to lead strategic planning and management of e-commerce media campaigns on platforms like Shopee and Lazada. The ideal candidate has 2-5 years of experience in digital media planning, is familiar with ad products across major platforms, and possesses strong analytical and client management skills. Responsibilities include optimizing campaign performance, collaborating with various teams, and delivering actionable insights.