Senior Commerce Specialist

Publicis Groupe Holdings B.V; Manila; On-site; PHP 600,000 - 900,000; Full time

Job summary

A leading global marketing agency is seeking a Senior Commerce Specialist to spearhead the strategic planning, execution, and optimization of e-commerce media campaigns. This role involves collaborating with various teams to deliver data-driven campaigns that maximize GMV and ROI. An ideal candidate will have 2-5 years of experience in digital planning, a strong grasp of e-commerce ad products, and proven client management skills. The position is based in Metro Manila, Philippines.

Qualifications

• 2-5 years of experience in digital or ecommerce media planning.
• Strong understanding of e-commerce ad products.
• Experience managing ad campaign executions.
• Analytical mindset with data handling and insight extraction.
• Proven client-facing experience with strong communication and presentation skills.
• Highly organized and able to manage multiple campaigns concurrently.
• Bachelor’s degree in Marketing, Business, or related field preferred.

Responsibilities

• Develop full-funnel e-commerce media strategies that align with client goals.
• Oversee campaign setup and execution in collaboration with the Ad Ops team.
• Act as the point of contact for brand leads, providing recommendations.
• Monitor key KPIs and leverage data for actionable insights.
• Provide guidance to Ad Ops for delivery, pacing, and optimization issues.
• Drive performance with ongoing optimization of CR, GMV, and ROAS.
• Maintain proactive client contact and deliver performance reports and reviews.
• Collaborate with Brand, Finance, Ad Ops, and Affiliates to ensure smooth execution.
• Monitor KPIs, identify trends, risks, and opportunities; generate actionable insights.

Skills

Digital media planning

Client management

Analytical skills

Communication

E-commerce ad products knowledge

Presentation skills

Organization

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

GMV Max

Sponsored Ads

Live Selling

Job description

Overview

The Senior Commerce Specialist (E-Commerce Media Planning) will be responsible for leading the strategic planning, execution, and optimization of e-commerce media campaigns across platforms such as Shopee, Lazada, and TikTok Shop. This role requires a blend of strong media planning expertise, client management skills, and a deep understanding of e-commerce ecosystems. The specialist will work closely with brand teams, finance, the Ad Ops team, and the affiliate team to deliver efficient, data‑driven campaigns that maximize GMV and ROI.

Responsibilities

• Media Planning & Strategy
  • Develop full‑funnel e‑commerce media strategies aligned with client business goals, category priorities, and platform best practices.
  • Translate briefs into actionable media plans covering Always‑On, Payday, and Mega Day campaigns.
  • Recommend optimal media mix, budget allocations, and platform‑specific tactics (e.g., GMV Max, Sponsored Discovery, Live Ads).
• Campaign Management & Ad Ops Oversight
  • Oversee end‑to‑end campaign setup and execution in collaboration with the Ad Ops team, ensuring accuracy of targeting, ad types, creatives, and budgets.
  • Provide direction and guidance to Ad Ops for smooth implementation and troubleshooting of delivery, pacing, and optimization issues.
  • Drive campaign performance with continuous optimization across CR, GMV, and ROAS.
• Client & Stakeholder Management
  • Act as a day‑to‑day point of contact for brand leads, providing proactive recommendations and insights.
  • Prepare and deliver performance reports, campaign post‑mortems, and quarterly business reviews.
  • Collaborate with cross‑functional teams including Brand, Finance, Ad Ops, and Affiliates to ensure smooth execution.
• Performance Analysis & Insights
  • Monitor key KPIs and identify trends, risks, and opportunities.
  • Leverage dashboards, trackers, and platform data to generate actionable insights.
  • Recommend new test‑and‑learn initiatives to continuously improve performance.

Qualifications

• 2–5 years of experience in digital or ecommerce media planning, preferably within a brand, agency, platform, or enabler environment.
• Strong understanding of e‑commerce ad products on Shopee, Lazada, and TikTok Shop (GMV Max, Sponsored Ads, Live Selling).
• Experience managing ad campaign executions.
• Analytical mindset with experience handling large datasets and extracting insights.
• Proven experience in client‑facing roles with excellent communication and presentation skills.
• Highly organized, proactive, and able to manage multiple campaigns simultaneously.
• Bachelor’s degree in Marketing, Business, or related field preferred.