Senior E‑Commerce Media Strategist

Publicis Groupe ANZ; Manila; On-site; PHP 558,000 - 781,200; Full time

Job summary

A leading marketing firm seeks a Senior Commerce Specialist in the Philippines to lead strategic planning and optimization of e-commerce media campaigns across platforms like Shopee, Lazada, and TikTok Shop. This role involves developing media strategies, managing campaigns, and providing insights to clients. Ideal candidates will have 2-5 years of experience in digital media planning and a solid understanding of e-commerce ecosystems. Strong analytical and organizational skills are essential, along with a Bachelor's degree in Marketing or related field.

Qualifications

• 2-5 years of experience in digital or e-commerce media planning.
• Strong understanding of e-commerce ad products on Shopee, Lazada, and TikTok Shop.
• Experience managing ad campaign executions.
• Analytical mindset with experience handling large datasets.

Responsibilities

• Develop full-funnel e-commerce media strategies aligned with client goals.
• Oversee end-to-end campaign setup and execution with the Ad Ops team.
• Act as point of contact for brand leads, providing insights.
• Monitor key KPIs and identify trends for campaign performance.

Skills

E-commerce media planning

Client management

Data analysis

Campaign management

Education

Bachelor’s degree in Marketing or related field

Job description

A leading marketing firm seeks a Senior Commerce Specialist in the Philippines to lead strategic planning and optimization of e-commerce media campaigns across platforms like Shopee, Lazada, and TikTok Shop. This role involves developing media strategies, managing campaigns, and providing insights to clients. Ideal candidates will have 2-5 years of experience in digital media planning and a solid understanding of e-commerce ecosystems. Strong analytical and organizational skills are essential, along with a Bachelor's degree in Marketing or related field.