Senior AI-Driven Content Growth Lead

black.ai; Manila; On-site; PHP 4,514,000 - 6,897,000; Full time

Job summary

Mitti by SafetyCulture is seeking a growth-focused Content Lead to own editorial output, scale AI-assisted workflows, and guard brand quality across high-volume content. You’ll work with the organic growth team to connect content metrics to business outcomes and continuously optimize formats and platforms.

The role emphasizes data-driven decision-making, experimentation with new tools, and cross-functional collaboration to drive content performance at scale.

Qualifications

• Experience owning editorial content production at scale.
• Ability to meet E-E-A-T quality standards for B2B content.
• Strong keyword research to identify intent-led opportunities.

Responsibilities

• Lead multiple content initiatives end to end.
• Design AI-assisted workflows to scale initiatives.
• Maintain brand quality as content scales.
• Set up reporting linking content to business results.
• Use data to optimize programs and formats.
• Improve team workflows with new tools and processes.
• Extend content to new formats/audiences/platforms.
• Coordinate with Organic Growth to align strategy.

Skills

Editorial content production

Brand quality standards

SEO and keyword research

AI-assisted workflows

Performance analysis

Content strategy

Multichannel content

Self-directed work

Tools

Google Search Console

Ahrefs

Amplitude

Job description

Mitti by SafetyCulture is seeking a growth-focused Content Lead to own editorial output, scale AI-assisted workflows, and guard brand quality across high-volume content. You’ll work with the organic growth team to connect content metrics to business outcomes and continuously optimize formats and platforms.

The role emphasizes data-driven decision-making, experimentation with new tools, and cross-functional collaboration to drive content performance at scale.