Senior Content Growth Specialist

black.ai; Manila; On-site; PHP 4,514,000 - 6,897,000; Full time

Job summary

Mitti by SafetyCulture is seeking a growth-focused Content Lead to own editorial output, scale AI-assisted workflows, and guard brand quality across high-volume content. You’ll work with the organic growth team to connect content metrics to business outcomes and continuously optimize formats and platforms.

The role emphasizes data-driven decision-making, experimentation with new tools, and cross-functional collaboration to drive content performance at scale.

Qualifications

• Experience owning editorial content production at scale.
• Ability to meet E-E-A-T quality standards for B2B content.
• Strong keyword research to identify intent-led opportunities.

Responsibilities

• Lead multiple content initiatives end to end.
• Design AI-assisted workflows to scale initiatives.
• Maintain brand quality as content scales.
• Set up reporting linking content to business results.
• Use data to optimize programs and formats.
• Improve team workflows with new tools and processes.
• Extend content to new formats/audiences/platforms.
• Coordinate with Organic Growth to align strategy.

Skills

Editorial content production

Brand quality standards

SEO and keyword research

AI-assisted workflows

Performance analysis

Content strategy

Multichannel content

Self-directed work

Tools

Google Search Console

Ahrefs

Amplitude

Job description

Why join us?

Mitti by SafetyCulture is a global tech company, just not the kind you're picturing. Our almost 1,000-person team builds tools that make work better for the three billion frontline workers who keep the world moving. We've got big tech scale, without the sign-off layers or corporate theatre. Every permanent team member gets equity, so when we grow, you do too. This next chapter is about scaling smart, powered by AI, a clear vision and real ownership.

Big tech impact, without the big tech ick.

We’re looking for someone with a strong background in growing the organic content channel who has led multiple initiatives end to end. This person will create and scale content workflows while carrying a sharp editorial eye that holds quality standards high. They’ll architect beyond a single platform, considering how content feeds a broader ecosystem, and use performance learnings to continuously improve the strategy and systems behind it.

Key responsibilities

• Lead multiple content initiatives and own content output end to end.

• Design and build repeatable AI-assisted workflows to scale initiatives.

• Protect brand and content quality as production scales.

• Set up reporting that tracks how content performs and connects it to business results.

• Leverage data and insight to continuously look for opportunities to optimize programs.

• Continuously improve the way the team works — testing new tools, formats, and processes.

• Identify the highest-value ways to extend each piece of content into new formats, audiences, or platforms.

• Stay connected with the organic growth team so content and channel strategy move together.

Required skills and experiences

• Proven track record of 3-4 years owning editorial content production, brand quality standards, and optimisation at scale across a high-volume website.

• Experience writing B2B content and meeting E-E-A-T quality standards

• Strong keyword research skills, with the ability to identify intent-led opportunities and match them to the right page types and content formats

• Proven ability to lead concurrent content initiatives end to end Ability to evaluate content for quality, accuracy, consistency, and brand alignment before publication, ensuring standards are maintained as content volume scales

• Proficient with analytics and SEO tools such as Google Search Console, Ahrefs, and Amplitude

• Experience building reports and analysing data that connect content performance to business outcomes

• Experience working with AI-tools daily, and have created AI-assisted workflows to improve efficiency and delivery.

• Curiosity and constantly learning - always testing new tools, formats, or processes that add value to the organisation

• Self-directed across multiple initiatives, able to set priorities and work with minimal supervision

• Ability to collaborate closely with the wider Marketing team so content and channel strategies move together

Success (6 months)

• Leading multiple content initiatives with clear performance visibility

• Improved content quality, maintaining editorial standards, E-E-A-T and AEO scoring while scaling content production

• Created new/expansion on AI-assisted workflows to improve content programs

• Scaled content into new organic touchpoints and media using a repeatable prioritisation method

Key stakeholders

• Organic Team Growth Manager

• Wider organic growth and channel owners

We’re committed to building inclusive teams and cultivating a sense of belonging so our people can bring their whole authentic selves to work each day. We seek to make reasonable adjustments throughout our recruitment process to create an even playing field for all candidates. Thanks to the tireless efforts of the entire Mitti team we’ve built an incredible culture which has seen us recognised as a Best Place to Work in Australia , the US and the UK .

You can find out more about life at Mitti via Youtube , Twitter , Instagram and LinkedIn.

To all recruitment agencies, we do not accept resumes or partnership opportunities. Please do not forward resumes to Mitti or any of our employees. We are not responsible for any fees associated with unsolicited resumes.