Content Growth Lead — AI-Driven, Scale & SEO

Mitti; Manila; On-site; PHP 4,378,000 - 8,755,000; Full time

Job summary

Mitti, a global tech company, is seeking a Senior Content Lead with a strong track record in growing organic content and overseeing editorial production at scale. You will design AI-assisted workflows, maintain high editorial standards, and drive content strategy across formats while collaborating with the Marketing team.

The role emphasizes data-driven optimization, cross-platform content expansion, and working within a fast-paced, high-volume environment.

Qualifications

• 3–4 years owning editorial content production at scale.
• Experience writing B2B content with E-E‑A‑T quality.
• Strong keyword research to map intent to formats and pages.
• Ability to evaluate content for quality and brand alignment.
• Experience with analytics tools and reporting for content.
• Experience using AI-tools to improve workflows.

Responsibilities

• Lead multiple content initiatives end to end.
• Design and build AI-assisted workflows to scale initiatives.
• Protect brand and content quality as production scales.
• Set up reporting that connects content performance to business results.
• Leverage data to continuously optimize programs.
• Improve team workflows by testing new tools and processes.
• Identify high-value ways to extend content into new formats/audiences/platforms.
• Stay connected with the organic growth team to align strategies.

Skills

Content production

Brand quality

Content optimization

B2B writing

Keyword research

SEO tools

Data analysis

AI workflows

Cross-functional collaboration

Self-directed

Tools

Google Search Console

Ahrefs

Amplitude

Job description

Mitti, a global tech company, is seeking a Senior Content Lead with a strong track record in growing organic content and overseeing editorial production at scale. You will design AI-assisted workflows, maintain high editorial standards, and drive content strategy across formats while collaborating with the Marketing team.

The role emphasizes data-driven optimization, cross-platform content expansion, and working within a fast-paced, high-volume environment.