Senior Ad Campaign Lead - YouTube & Meta

Kopa Media; Taguig; On-site; PHP 1,200,000 - 2,100,000; Full time

Job summary

Kopa Media is looking for a Senior Ad Operations Campaign Manager to lead and optimise digital campaigns across Google Ads (emphasising YouTube) and Meta. You will manage a team, set up campaigns, monitor performance, and report outcomes to clients and internal stakeholders.

The role requires hands-on ad operations experience, familiarity with digital buying platforms, and a data‑driven approach to improving campaign results. Collaboration and strong communication are essential.

Qualifications

• 4+ years experience in managing and optimising digital advertising campaigns.
• Strong understanding of Google Ads (YouTube), Facebook Ads and related platforms.
• Proficiency in data analysis and reporting tools.
• Excellent attention to detail and organizational skills.
• Bachelor’s degree in Marketing, Advertising, Business, or related field.

Responsibilities

• Execute and manage digital ad campaigns across platforms such as Google Ads (YouTube focus) and Meta.
• Provide ongoing campaign management to exceed KPI goals within budget.
• Monitor pacing and performance against KPIs; address issues with internal teams and clients.
• Manage budgets, track spend, ensure alignment with constraints.
• Develop audience segmentation strategies using first‑party data and audiences.
• Conduct A/B testing on creatives, targeting, and placements.
• QA checks before campaign launches.
• Coordinate with Client Success Management to align assets for performance.
• Assist in pricing requests using Reach Planner.
• Ensure tagging and tracking setup for accurate data collection.
• Coordinate with Google Support to troubleshoot tagging issues.

Skills

Digital advertising platforms

Team leadership

Campaign optimization

Data analysis and reporting

Education

Bachelor’s degree in Marketing, Advertising, Business, or related field

Tools

Google Ads

YouTube

Facebook Ads

Job description

Kopa Media is looking for a Senior Ad Operations Campaign Manager to lead and optimise digital campaigns across Google Ads (emphasising YouTube) and Meta. You will manage a team, set up campaigns, monitor performance, and report outcomes to clients and internal stakeholders.

The role requires hands-on ad operations experience, familiarity with digital buying platforms, and a data‑driven approach to improving campaign results. Collaboration and strong communication are essential.