Campaign Ad Ops Lead

HAKUHODO/BCi; Pasig; On-site; PHP 900,000 - 1,500,000; Full time

Job summary

HAKUHODO/BCi Philippines seeks an experienced Ad Operations Leader to oversee end-to-end digital campaign trafficking, QA, monitoring and optimization across major platforms, ensuring launches align with media plans.

You will review setups, manage budgets and schedules, lead a team of Ad Operations Executives, and drive QA processes, governance, and cross‑functional collaboration with Media Planning, Finance and external partners.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, IT, Business Management or related field.
• 5–8 years of hands-on experience in digital advertising operations, campaign trafficking, or media buying.
• Experience leading or mentoring an Ad Operations or Media Buying team is preferred.

Responsibilities

• Oversee end-to-end campaign implementation, trafficking, QA, monitoring, and optimization across digital platforms.
• Review and approve campaign setups, budgets, targeting, creatives, schedules, and tracking before launch.
• Lead troubleshooting of campaign, tracking, delivery, and platform issues with internal teams and partners.

Skills

Campaign trafficking

QA & monitoring

Leadership & mentoring

Optimization

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Advertising/Communications/IT/Business Management or related field

Tools

Meta Ads Manager

Google Ads

TikTok Ads Manager

LinkedIn Campaign Manager

DV360 / programmatic platforms

Job description

• Oversee end-to-end campaign implementation, trafficking, QA, monitoring, and optimization across digital advertising platforms, ensuring campaigns are launched accurately and delivered according to approved media plans and client requirements.
• Review and approve campaign setups, budgets, targeting, creatives, schedules, tracking, and other implementation requirements prior to launch.
• Monitor campaign delivery, pacing, and performance, ensuring issues are identified and addressed promptly.
• Lead the troubleshooting and resolution of complex campaign, tracking, delivery, billing, and platform-related issues, coordinating with platform partners and vendors when necessary.
• Provide technical guidance and recommendations to Media Planners and Ad Operations team members on campaign setup, optimization, tracking, and platform best practices.
• Lead, coach, and develop Ad Operations Executives and Senior Ad Operations Executives, ensuring consistent quality, accountability, and adherence to operational standards.
• Establish and maintain QA processes, checklists, SOPs, and governance standards to minimize implementation errors and improve campaign quality.
• Work closely with Media Planning, Account Management, Finance, and external partners to ensure smooth campaign execution and timely resolution of operational concerns.
• Maintain accurate campaign documentation, trackers, and operational reports, ensuring compliance with internal processes and requirements.
• Identify recurring operational issues and implement process improvements, automation, and knowledge-sharing initiatives to improve team efficiency and reduce errors.
• Stay updated on platform developments, new advertising products, technical requirements, and industry best practices, and translate relevant updates into team training or process improvements.
• Serve as the primary escalation point for Ad Operations-related concerns and provide timely recommendations and solutions to internal stakeholders.

Education

• Bachelor's degree in Marketing, Advertising, Communications, Information Technology, Business Management, or a related field.

Experience

• 5-8 years of hands-on experience in digital advertising operations, campaign trafficking, or media buying.
• Strong experience working in a media or advertising agency is highly preferred.
• Prior experience leading, mentoring, or supervising an Ad Operations or Media Buying team is preferred.

Technical Skills

Strong working knowledge of digital advertising platforms such as:

• Meta Ads Manager
• Google Ads
• TikTok Ads Manager
• LinkedIn Campaign Manager
• DV360 / other programmatic platforms
• Strong understanding of campaign setup, trafficking, pacing, optimization, and troubleshooting.