Segment Marketing Intern

Globe Telecom; Taguig; On-site; PHP 134,000 - 201,000; Full time

Job summary

Globe Telecom in Taguig, Metro Manila, is seeking a Segment Marketing Intern to support the Segment Manager in gathering market insights, researching industry trends, and engaging with customers or partners. The role offers hands-on exposure to strategic marketing, industry analysis, and campaign management, working with Sales, Product Marketing, and Brand Communications teams.

You will assist in analyzing competitive data, preparing reports and dashboards, developing sales enablement materials,

Responsibilities

• Support the Segment Manager in gathering market insights through research, interviews, and engagements with customers and partners.
• Analyze competitive data, track industry developments, and prepare reports and dashboards for internal stakeholders.
• Develop sales enablement materials, coordinate go-to-market activities, and assist in campaign execution with Sales, Product Marketing, and Brand Communications teams.
• Participate in team projects, learn new skills, and contribute to initiatives strengthening Globe's market presence.

Job description

Job Description

At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.

The Segment Marketing Intern will support the Segment Manager in gathering valuable industry insights through research, interviews, and customer or partner engagements. These insights will help the team understand market trends, customer needs, and growth opportunities that inform marketing strategies and campaigns.

The intern will assist in analyzing competitive data, tracking industry developments, and preparing reports that guide the creation of relevant customer value propositions. They will also help in developing sales enablement materials, coordinating go-to-market activities, and ensuring smooth program execution in collaboration with Sales, Product Marketing, and Brand Communications teams.

This role provides hands-on exposure to strategic marketing, industry analysis, and campaign management. The intern is expected to actively participate in team projects, continuously learn new skills, and contribute to initiatives that strengthen the organization’s market presence and business performance.

Learning Objectives

• Gain hands-on experience in market insight generation, sales enablement, and go-to-market strategy development.
• Develop skills in data analysis, research synthesis, and campaign support.
• Learn how marketing strategies are designed and implemented within the telecommunications and enterprise solutions industry.
• Build collaboration and communication skills by working with cross-functional teams.

Market Insights

• Support the team in gathering and organizing market insights from various sources such as research publications, industry events, and online data platforms.
• Assist in conducting basic market and competitive analyses to identify emerging trends and opportunities.
• Help prepare summary reports and dashboards that synthesize findings for internal stakeholders (Sales, Product Marketing, and Brand teams).
• Participate in internal learning sessions and customer immersions to gain a deeper understanding of the industry and target markets.

Go-to-Market

• Provide support in implementing go-to-market programs, campaigns, and events.
• Help in coordinating with internal teams and external vendors for event logistics, content requirements, and post-event reporting.
• Assist in monitoring campaign performance, leads generated, and other key metrics.
• Participate in brainstorming sessions and contribute fresh ideas for industry-specific marketing activities and programs.

Administrative and Support Tasks

• Assist in preparing weekly and monthly performance reports, presentations, and dashboards.
• Support project documentation, meeting notes, and timeline tracking to ensure programs are delivered on time.
• Coordinate with various teams to ensure smooth execution of marketing activities.
• Perform other marketing-related duties as may be assigned by the Segment Marketing Lead or immediate supervisor.

Equal Opportunity Employer

Globe's hiring process promotes equal opportunity to applicants, Any form of discrimination is not tolerated throughout the entire employee lifecycle, including the hiring process such as in posting vacancies, selecting, and interviewing applicants. Globe's Diversity, Equity and Inclusion Policy Commitment can be accessed here Make Your Passion Part of Your Profession. Attracting the best and brightest Talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us.