Segment Growth & Go-To-Market Leader

GoTyme Bank Corporation; Quezon City; On-site; PHP 1,200,000 - 2,000,000; Full time

Job summary

GoTyme Bank Corporation is seeking a Segment Marketing Manager in the Philippines to own the end-to-end segment portfolio strategy and drive commercial performance. You will shape growth plans, prioritize initiatives, and lead integrated go-to-market programs to deliver measurable business impact.

The role requires a strong background in marketing strategy, planning, and stakeholder management, with a focus on delivering ROI and protecting the customer experience.

Qualifications

• Proficient in marketing strategy, planning and implementation.
• Proficient in project management and stakeholder management.
• Customer-obsessed with good communication skills.

Responsibilities

• Owns end-to-end segment portfolio strategy, including prioritization, sequencing, and explicit trade-off decisions across initiatives.
• Leads integrated go-to-market programs aligned to segment growth strategy, ensuring initiatives drive measurable business impact.
• Elevates stakeholder conversations from execution-focused to impact-focused by requiring business cases and defining expected ROI before launch.
• Establishes strong prioritization and governance discipline to prevent timeline compression, reduce fragmentation, and protect customer experience.
• Owns commercial and budget accountability, clearly linking spend to incremental lift, profitability, and long-term segment value.
• Develops team capability through effective delegation, coaching cadence, and enabling independent cross-functional representation.
• Partners with Data & Analytics to measure impact, conduct structured post-mortems, and translate insights into forward-looking portfolio strategy.

Skills

Marketing strategy

Planning and execution

Project management

Stakeholder management

Communication skills

Customer focus

Education

Bachelor's degree in Marketing / Business Administration / Management

Job description

GoTyme Bank Corporation is seeking a Segment Marketing Manager in the Philippines to own the end-to-end segment portfolio strategy and drive commercial performance. You will shape growth plans, prioritize initiatives, and lead integrated go-to-market programs to deliver measurable business impact.

The role requires a strong background in marketing strategy, planning, and stakeholder management, with a focus on delivering ROI and protecting the customer experience.