Scriptwriter – Skincare Brand

Project One Studios; Taguig; On-site; PHP 420,000 - 660,000; Full time

Job summary

Project One Studios is seeking a content scriptwriter to craft engaging, conversion-focused scripts for TikTok, Reels, and other digital platforms. You will translate skincare information into consumer-friendly messaging and develop hooks, CTAs, and campaigns across awareness, consideration, and purchase stages.

The role requires 1–3 years in scriptwriting or social media content creation, with a portfolio of skincare or beauty content preferred.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, Advertising, Creative Writing or related field preferred.
• At least 1–3 years of experience in scriptwriting, copywriting, content writing, or social media content creation.
• Experience writing content for skincare, beauty, cosmetics, wellness, FMCG, or e-commerce brands is highly preferred.
• Strong understanding of TikTok, short-form video content, social media trends, and digital marketing.
• Excellent writing, storytelling, and communication skills.
• Strong ability to create compelling hooks and persuasive CTAs.
• Able to simplify product and ingredient information into consumer-friendly messaging.
• Strong research skills and attention to detail.
• Creative, adaptable, and able to work in a fast-paced environment.
• Able to manage multiple scripts, campaigns, and deadlines simultaneously.
• Familiarity with basic content performance metrics and social media analytics is an advantage.
• A portfolio demonstrating relevant scripts, copywriting samples, or social media content is required/preferred.

Responsibilities

• Develop scripts for TikTok, Reels, short-form videos, advertisements, and other digital platforms.
• Create scripts based on product features, benefits, audience, and brand messaging.
• Translate skincare information into simple, relatable content for consumers.
• Develop hooks, storytelling angles, CTAs, and concepts to boost engagement and conversions.
• Create scripts for different stages of the customer journey: awareness, consideration, purchase.
• Collaborate with Marketing, Creative, E-commerce, KOL, and Live Commerce teams.
• Coordinate with content creators, KOLs, Live Hosts, and production teams for feasibility.
• Monitor trends in TikTok, beauty, skincare, and social media; incorporate into concepts.
• Revise scripts based on performance data and campaign requirements.
• Ensure content follows brand guidelines and platform policies for skincare claims.
• Maintain a library of scripts, concepts, hooks, and angles for future campaigns.
• Support development of campaign concepts, product launches, promotions, and seasonal content.

Skills

Scriptwriting

Copywriting

Content writing

Social media marketing

TikTok content

Education

Bachelor’s degree in Marketing, Communications, Journalism, Advertising, Creative Writing

Job description

Key Responsibilities

• Develop engaging and conversion-focused scripts for TikTok, Reels, short-form videos, advertisements, and other digital platforms.

• Create scripts based on product features, benefits, target audience, campaign objectives, and brand messaging.

• Conduct research on skincare ingredients, product claims, consumer concerns, and relevant beauty trends to ensure content accuracy.

• Translate technical skincare information into simple, relatable, and engaging content for consumers.

• Develop strong hooks, storytelling angles, calls-to-action (CTAs), and content concepts designed to increase engagement and conversions.

• Create scripts tailored to different stages of the customer journey, including awareness, consideration, and purchase.

• Collaborate with the Marketing, Creative, E-commerce, KOL, and Live Commerce teams to develop campaign and content strategies.

• Coordinate with content creators, KOLs, Live Hosts, and production teams to ensure scripts are practical and aligned with execution requirements.

• Monitor current TikTok, beauty, skincare, and social media trends and incorporate relevant trends into content concepts.

• Revise and optimize scripts based on performance data, feedback, and campaign requirements.

• Ensure all content follows brand guidelines and applicable advertising and platform policies, particularly regarding skincare claims.

• Maintain an organized library of scripts, content concepts, hooks, and successful creative angles for future campaigns.

• Support the development of campaign concepts, product launches, promotional activities, and seasonal content.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, Advertising, Creative Writing, or a related field is preferred.

• At least 1–3 years of experience in scriptwriting, copywriting, content writing, or social media content creation.

• Experience writing content for skincare, beauty, cosmetics, wellness, FMCG, or e-commerce brands is highly preferred.

• Strong understanding of TikTok, short-form video content, social media trends, and digital marketing.

• Excellent writing, storytelling, and communication skills.

• Strong ability to create compelling hooks and persuasive CTAs.

• Able to simplify product and ingredient information into consumer-friendly messaging.

• Strong research skills and attention to detail.

• Creative, adaptable, and able to work in a fast-paced environment.

• Able to manage multiple scripts, campaigns, and deadlines simultaneously.

• Familiarity with basic content performance metrics and social media analytics is an advantage.

• A portfolio demonstrating relevant scripts, copywriting samples, or social media content is required/preferred.