Creative Producer (Production)

AIRR Labs; Philippines; On-site; PHP 600,000 - 900,000; Full time

Job summary

AIRR Labs is seeking a Creative Producer to drive end-to-end development of TikTok and Meta-first content for beauty and lifestyle brands. You will guide a production team, translate reports into actionable content plans, and mentor junior creators to maintain high production standards.

The role requires hands-on production management from scripting to shoots, with a focus on platform best practices, visual style, and trend-driven content.

Qualifications

• 2–4 years of relevant experience in content creation, art direction, or social-first production.
• Proven experience developing content for TikTok/Meta within beauty or lifestyle categories.
• Strong visual sensibility with knowledge of styling, production design, and sequencing in editing.
• Experience mentoring junior team members or collaborating across creative roles.
• Proficiency with basic lighting and camera equipment; comfort with mobile production workflows.
• Ability to adapt to various brand identities and creative requirements.

Responsibilities

• Interpret performance reports and trend data into actionable content plans for TikTok/Meta.
• Collaborate with Copywriters and Designers to brainstorm content ideas and iterations.
• Develop ideas for high-volume content executions and iterations.
• Create visuals, shot lists, scripts, and storyboards for TikTok/Meta content.
• Lead the team’s shot lists, review scripts and visual treatments, and coordinate timelines.
• Ensure talent direction, storytelling, and visuals reflect brand identity and platform best practices.
• Utilize AI tools for content ideation and production acceleration.
• Maintain high styling standards in hair, outfits, and production design.
• Upskill junior creators and uphold quality across produced content.
• Support Studios Lead and Production Manager in decision-making and planning.

Skills

TikTok content

Meta content

Production management

Mentoring juniors

Tools

ChatGPT

Adobe Firefly

Freepik AI Suite

Job description

The Creative Producer plays a key role within the AIRR Production Team (content and livestream), supporting the end-to-end development of TikTok / Meta-first content (short videos) for beauty and lifestyle brands. This role is designed for an individual who already has a proven track record in TikTok and/or Meta content (short video) development, production management, and execution.

The ideal candidate must have deep understanding of social platform best practices, visual styling, messaging strategy, trend spotting, and hands-on experience in production management—from writing scripts to leading shoots. This person will also be responsible for mentoring junior creators (Copywriters, Content Designers, and Multimedia Designers / Editors) in content (short video) development, creating content iterations, use of tools, and production management, working closely with the Production Manager and ensuring timely turnaround of his/her team’s timelines. He/She will serve as a key creative partner to the Studios Lead, Business Development Manager, and Livestream and Content Production Team.

Responsibilities:

• Interpret content reports, platform performance reports, and trend reports, translating them into actionable and time–feasible content plans tailored for TikTok and/or Meta, aligned with the brands’ objectives.
• Actively contribute to brainstorming sessions with Copywriters, Multimedia Designers (Editors), and other creative leads (Junior Art Director and/or Studios Lead) by translating content reports, platform performance reports, and trend reports.
• Develop ideas for content executions and iterations high volume content production.
• Develop visual treatments, shot lists, and scripts or storyboards for TikTok and/or Meta content executions.
• Develop and manage his/her team’s shot lists by reviewing scripts, overseeing visual treatments (for both shoot and edit), and coordinating with the Production Manager to ensure feasibility and timelines.
• Ensure talent directing, storytelling, and visual elements reflect both brand identity and platform best practices.
• Demonstrates working knowledge of AI tools relevant to content creation, such as ChatGPT, Adobe Firefly, Freepik AI Suite, and other script, image, or image-to-video generators.
• Crafts effective prompts to generate creative outputs—whether for content ideation, visual references, or to accelerate design and production workflows.
• Maintain high standards in styling—specifically in hair, outfit coordination, and simple but thoughtful production design.
• Make creative decisions that enhance the authenticity, aspirational look and feel of beauty-focused content.
• Help upskill junior creators (Copywriters, Content Designers, and Multimedia Designers / Editors) and uphold standards of quality across all content produced.
• Support the Studios Lead and Production Manager in creative decision-making and content planning.
• Collaborate closely with the Production Manager to ensure production timelines are being met by their content team.
• Take ownership of projects or content series and lead independently when needed.

Requirements:

• 2–4 years of relevant experience in content creation, art direction, or social-first production
• Proven experience developing content for TikTok, ideally within the beauty or lifestyle category
• Strong visual sensibility with demonstrated knowledge of styling––specifically in hair, outfit coordination, simple but intentional production design, and understanding of sequencing and timing in editing.
• Proficiency with basic lighting and camera equipment, and familiarity with mobile production workflows.
• Strong written and verbal communication skills.
• Experience mentoring junior team members or collaborating across creative roles.
• Adaptable to various brand identities and visual treatments, with the agility to shift between styles, tones, and creative requirements based on project needs.
• A proactive, solutions-oriented mindset with a keen attention to detail.