Content Strategist

M-Commerce Corporation; Taguig; On-site; PHP 360,000 - 600,000; Full time

Job summary

M-Commerce Corporation is seeking a creative Content Strategist to lead KOL and branded content campaigns, developing concepts, angles, and storytelling that resonate with audiences. You will craft scripts and briefs, partner with Brand Marketing on launches and seasonal initiatives, and build data-driven content strategies based on trends and insights.

The role emphasizes platform optimization for TikTok, Instagram Reels, YouTube Shorts, and other short-form formats, with a collaborative,

Qualifications

• 1-3 years of experience in content strategy, social media, brand marketing, creative planning, copywriting, or a related role.
• Strong portfolio demonstrating experience in scriptwriting, creative briefs, or branded content development.
• Excellent storytelling, copywriting, and communication skills with the ability to adapt tone across different brands and creators.
• Strong understanding of TikTok, Instagram Reels, YouTube Shorts, and other short-form content platforms.
• Familiarity with influencer/KOL marketing and creator workflows.
• Ability to analyze content performance and translate insights into stronger creative strategies.
• Highly organized, collaborative, and able to manage multiple projects in a fast-paced environment.
• Comfortable using AI tools to enhance research, ideation, and content development.

Responsibilities

• Develop creative concepts, content angles, and storytelling ideas for KOL, influencer, and branded content campaigns.
• Write and refine KOL scripts, talking points, and creative briefs that balance brand messaging with authentic creator styles.
• Collaborate with Brand Marketing to support product launches, seasonal campaigns, and integrated marketing initiatives.
• Create content strategies based on consumer insights, platform trends, competitor analysis, and campaign objectives.
• Ensure content is optimized for platforms such as TikTok, Instagram Reels, YouTube Shorts, and other short-form formats.
• Review and provide feedback on content to ensure quality, brand consistency, and campaign objectives are met.
• Monitor content performance and recommend creative improvements based on engagement, reach, and conversion data.
• Maintain a library of successful content formats, hooks, messaging frameworks, and best practices for future campaigns.

Skills

Content strategy

Social media

Brand marketing

Copywriting

Storytelling

Platform trends

Collaboration

Data analysis

AI tools

Job description

• Develop creative concepts, content angles, and storytelling ideas for KOL, influencer, and branded content campaigns.
• Write and refine KOL scripts, talking points, and creative briefs that balance brand messaging with authentic creator styles.
• Collaborate with Brand Marketing to support product launches, seasonal campaigns, and integrated marketing initiatives.
• Create content strategies based on consumer insights, platform trends, competitor analysis, and campaign objectives.
• Ensure content is optimized for platforms such as TikTok, Instagram, Facebook, and YouTube, following current best practices and trends.ork closely with Creative, KOL, Affiliate, and Production teams throughout content planning and execution.
• Review and provide feedback on content to ensure quality, brand consistency, and campaign objectives are met.
• Monitor content performance and recommend creative improvements based on engagement, reach, and conversion data.
• Maintain a library of successful content formats, hooks, messaging frameworks, and best practices for future campaigns.

Qualifications

• 1-3 years of experience in content strategy, social media, brand marketing, creative planning, copywriting, or a related role.
• Strong portfolio demonstrating experience in scriptwriting, creative briefs, or branded content development.
• Excellent storytelling, copywriting, and communication skills with the ability to adapt tone across different brands and creators.
• Strong understanding of TikTok, Instagram Reels, YouTube Shorts, and other short-form content platforms.
• Familiarity with influencer/KOL marketing and creator workflows.
• Ability to analyze content performance and translate insights into stronger creative strategies.
• Highly organized, collaborative, and able to manage multiple projects in a fast-paced environment.
• Comfortable using AI tools to enhance research, ideation, and content development.