Sales Specialist-Modern Trade

Bounty Fresh Food, Inc.; Murcia; On-site; PHP 391,000 - 614,000; Full time

Job summary

Bounty Fresh Food, Inc. is seeking a Sales Specialist for Modern Trade Accounts to drive in-store chicken sales through supermarkets, groceries, and convenience stores across the Philippines, building strong customer relationships and executing promotional strategies.

The role requires managing key accounts, negotiating trade terms, coordinating with Production, Logistics, Marketing and QA, monitoring shelf presence and pricing, and preparing regular sales reports to hit monthly and quarterly

Qualifications

• Bachelor's degree in Business Administration, Marketing, or related field.
• 2-3 years of experience in sales or key account management, preferably FMCG or poultry.
• Experience handling modern trade accounts is an advantage.
• Strong negotiation, communication, and interpersonal skills.
• Proficient in Microsoft Office and sales reporting tools.

Responsibilities

• Develop, manage, and maintain relationships with modern trade partners.
• Negotiate and implement trade agreements, pricing structures, and promotions.
• Monitor account performance and ensure compliance with sales terms.
• Achieve monthly, quarterly, and annual sales targets for dressed chicken products.
• Coordinate with production and logistics to ensure timely product availability and delivery.

Skills

Negotiation skills

Communication

Interpersonal skills

MS Office proficiency

Willingness to travel

Education

Bachelor's degree in Business Administration, Marketing, or related field

Tools

Microsoft Office

Job description

Job Summary:

The Sales Specialist for Modern Trade Accounts is responsible for managing and growing sales of dressed chicken products in key modern trade channels such as supermarkets, groceries, and convenience stores. This role ensures the achievement of sales targets, maintains strong customer relationships, and implements effective promotional and merchandising strategies to strengthen brand presence and drive volume growth.

Key Responsibilities:

1. Account Management

• Develop, manage, and maintain relationships with modern trade partners (e.g., SM, Robinsons, Puregold, and other key accounts).

• Negotiate and implement trade agreements, pricing structures, and promotional activities.

• Monitor account performance and ensure compliance with sales terms and merchandising standards.

2. Sales Growth & Target Achievement

• Achieve monthly, quarterly, and annual sales targets for dressed chicken products.

• Identify sales opportunities and develop strategies to increase market share in modern trade channels.

• Coordinate with production and logistics teams to ensure timely product availability and delivery.

3. Merchandising & Promotion

• Execute in-store displays, sampling, and promotional activities in coordination with marketing and trade marketing teams.

• Monitor shelf presence, product freshness, and pricing competitiveness across accounts.

• Gather and analyze market intelligence, competitor activities, and customer feedback.

4. Reporting & Coordination

• Prepare regular sales reports, forecasts, and account updates for management review.

• Collaborate with cross-functional teams such as Marketing, Supply Chain, Finance, and QA to address customer needs.

• Ensure proper documentation and compliance with company sales policies and account requirements.

Qualifications:

• Bachelor's degree in Business Administration, Marketing, or any related field.

• At least 2-3 years of experience in sales or key account management, preferably in FMCG, fresh food, or poultry industry.

• Experience handling modern trade accounts is an advantage.

• Strong negotiation, communication, and interpersonal skills.

• Proficient in Microsoft Office (Excel, Word, PowerPoint) and sales reporting tools.

• Willing to travel and work in the field.

Key Competencies:

• Customer Relationship Management
• Sales Planning and Execution
• Market and Competitor Analysis
• Negotiation and Presentation Skills
• Results-Oriented and Highly Organized
• Integrity and Professionalism