Marketing Specialist

PSECO; Davao del Sur; On-site; PHP 334,800 - 558,000; Full time

Job summary

A marketing firm is seeking an experienced professional to develop comprehensive marketing strategies, manage campaigns across various platforms, and conduct in-depth market research. The ideal candidate should possess strong marketing expertise, analytical skills, and proficiency in digital marketing tools. This role is based in Davao del Sur, Philippines.

Qualifications

• Create comprehensive marketing plans aligned with business goals.
• Plan and execute marketing campaigns across multiple channels.
• Analyze market trends and customer behavior.
• Use insights to adjust strategies and identify opportunities.
• Ability to analyze data and make data-driven decisions.

Skills

Marketing strategy

Campaign management

Market research

Digital marketing

Analytical skills

Project management

Tools

Google Analytics

HubSpot

Job description

Strategy Development:

• Create comprehensive marketing plans aligned with business goals.
• Identify target audiences and develop positioning strategies.

Campaign Management:

• Plan and execute marketing campaigns across multiple channels (digital, print, social media, etc.).
• Monitor campaign performance and optimize based on analytics.

Market Research:

• Analyze market trends, competitor activities, and customer behavior.
• Use insights to adjust strategies and identify opportunities.

Marketing Expertise:

• Knowledge of marketing tools, trends, and strategies.
• Proficiency in digital marketing, SEO, SEM, and social media platforms.

Analytical Skills:

• Ability to analyze data and make data-driven decisions.
• Proficiency in analytics tools (e.g., Google Analytics, HubSpot).

Project Management:

• Strong organizational skills and ability to handle multiple projects simultaneously.