Marketing Specialist

Affinity Capital Corp.; Makati; On-site; PHP 334,800 - 558,000; Full time

Job summary

A leading marketing firm based in Metro Manila, Philippines, is seeking a Marketing Specialist to manage integrated marketing initiatives. The role focuses on driving brand awareness and generating leads through strategic campaigns while maintaining relationships with partners. The ideal candidate will have a Bachelor’s degree in Marketing or a related field, along with 2 to 5 years of experience in marketing. This position offers opportunities for professional growth within a dynamic team.

Qualifications

• Minimum of 2 to 5 years of experience in marketing, advertising, or a similar role.

Responsibilities

• Plan and manage customer events, brand activations, and lead generation activities.
• Design and implement lead generation strategies across channels.
• Build and maintain relationships with affiliates, partners, and key stakeholders.
• Implement marketing campaigns using digital and traditional channels.
• Execute digital PR strategies to enhance brand visibility.

Skills

Integrated marketing strategies

Lead generation

Relationship management

Digital PR

Content development

Education

Bachelor’s Degree in Marketing, Business, Communications, or any related field

Job description

Job Description

JOB SUMMARY

Responsible for planning, executing, and optimizing integrated marketing initiatives across traditional and digital channels. This role focuses on driving brand awareness, generating leads, and supporting business growth through strategic campaigns, partnerships, and direct client engagement.

JOB RESPONSIBILITIES

Events & Activations

• Plan and manage customer events, brand activations, and lead generation activities
• Ensure seamless execution and strong audience engagement

Lead Generation & Conversion

• Design and implement lead generation strategies across channels
• Track, manage and nurture leads in coordination with the sales team

Partnerships & Relationship Management

• Build and maintain relationships with affiliates, partners, and key stakeholders
• Develop and execute affiliate and relationship marketing programs

Campaign Execution

• Implement marketing campaigns using flyers, banners, TV, radio, print, and out-of-home (OOH) channels
• Coordinate production and deployment of marketing collaterals and media placements

Content & Presentation Development

• Develop compelling AVP (audio-visual presentation) materials and marketing presentations
• Deliver initial presentations to target companies and prospective clients

Digital & PR Initiatives

• Execute digital PR strategies to enhance brand visibility and credibility
• Support online campaigns, content distribution, and engagement efforts

Performance Monitoring

• Analyze campaign performance and provide actionable insights
• Optimize marketing efforts based on data and results

COMPETENCY REQUIREMENTS

Education

Bachelor’s Degree in Marketing, Business, Communications, or any related field

Experience

Minimum of 2 to 5 years of experience in marketing, advertising, or a similar role