The General Sales Manager is responsible for overseeing overall business operations, driving sales growth, and ensuring organizational efficiency. This role leads both sales and operations teams, develops strategic plans, and ensures financial targets, operational standards, and customer satisfaction goals are consistently achieved.
Key Responsibilities
Leadership & Management
- Provide overall leadership and direction to management and staff
- Build and maintain a performance-driven and results-oriented culture
- Ensure employees are aligned with company goals, policies, and procedures
- Resolve internal conflicts and promote a positive work environment
- Recruit, train, and mentor sales teams and support staff
Sales & Business Development
- Develop and execute sales strategies to achieve revenue targets
- Identify new business opportunities and expand client base
- Build and maintain strong relationships with key clients
- Oversee sales pipeline, performance tracking, and target achievement
- Review and approve sales contracts and proposals
- Collaborate with marketing to improve lead generation and market reach
Operations & Business Setup
- Oversee daily business operations and ensure efficiency across departments
- Lead the setup of new business operations, including:
- Legal registrations
- SOP development
- Pricing strategy
- Supplier onboarding
- Ensure operational systems and procedures are effective and optimized
- Monitor project execution and ensure timely delivery
Financial Management
- Ensure achievement of sales targets and profitability goals
- Develop and manage budgets and resource allocation plans
- Monitor expenses and maintain cost efficiency
- Analyze financial and sales data to improve performance
- Oversee billing, invoicing, and remittance processes
Compliance & Administration
- Ensure compliance with government regulations and licensing requirements
- Coordinate with regulatory bodies for permits and renewals
- Maintain proper documentation and internal process manuals
Quality Control & Customer Management
- Ensure all products/services meet company and client standards
- Address client concerns and maintain high customer satisfaction
- Promote a customer-first approach across all teams
Strategic Planning & Growth
- Develop and implement business strategies for growth and expansion
- Conduct market research to identify trends and opportunities
- Introduce innovative approaches to improve operations and revenue
- Expand into new markets, industries, or product lines
Qualifications
- Bachelor’s degree in Business Administration, Marketing, or related field
- At least 5+ years experience in sales, operations, or general management
- Proven track record in sales growth and business development
- Strong leadership and team management skills
- Experience in handling end-to-end business operations
Excellent communication, negotiation, and analytical skillsThe General Sales Manager is responsible for driving revenue growth while ensuring exceptional customer service standards aligned with hospitality-level expectations. This role oversees sales operations, team performance, and overall business efficiency, while fostering a customer-first culture similar to hotel and airline service standards.
Key Responsibilities
Leadership & Service Excellence
- Lead and manage the sales and operations team with a strong focus on customer experience and service quality
- Promote a hospitality-driven culture (warm, professional, and client-focused approach)
- Ensure all staff deliver service aligned with hotel/resort-level standards
- Train and coach employees on customer handling, professionalism, and service etiquette
Sales & Client Relations
- Develop and execute strategies to increase sales and client acquisition
- Build and maintain strong relationships with clients through high-level service and engagement
- Handle VIP clients and ensure premium customer experience
- Oversee preparation and approval of quotations, proposals, and contracts
- Identify opportunities for upselling and long-term partnerships
Operations Management
- Oversee daily operations to ensure smooth and efficient service delivery
- Ensure all client interactions and service processes meet quality standards
- Monitor service performance and resolve issues promptly
- Implement and improve standard operating procedures (SOPs)
Business Development & Growth
- Identify new markets and opportunities for expansion
- Work with marketing to enhance brand positioning and customer reach
- Conduct market research to stay competitive in a service-driven industry
Financial & Performance Management
- Ensure achievement of sales targets and revenue goals
- Monitor costs and maintain profitability
- Analyze sales and operational data to improve performance
- Prepare regular performance and financial reports
People Management
- Recruit, train, and develop team members with a focus on service excellence
- Build a motivated, customer-focused, and high-performing team
- Conduct performance evaluations and provide continuous coaching
Compliance & Administration
- Ensure compliance with company policies and regulatory requirements
- Oversee documentation, contracts, and operational processes
Qualifications
- Bachelor’s degree in Business, Hospitality Management, Marketing, or related field
- At least 5 years experience in sales, operations, or hospitality management
- Background in hotel, resort, airline, or service-oriented industry is a strong advantage
- Proven experience in customer service excellence and team leadership
- Strong interpersonal, communication, and problem-solving skills