Sales Lead

Wefund Lending Corp.; Pasig; On-site; PHP 700,000 - 1,300,000; Full time

Job summary

Wefund Lending Corp. in Metro Manila seeks a Sales Lead to build, manage, and strengthen our OFW credit business. You will design strategy, recruit and train loan consultants, and drive partnerships with clear roles and benefits.

Responsibilities include establishing onboarding programs, implementing performance metrics, and developing commission schemes to fuel growth while ensuring compliance and risk controls across the LC network.

Responsibilities

• Develop overall strategy, admission criteria, tiered management, and growth targets for the LC network.
• Recruit Loan Consultants using industry connections to build the core partner pool.
• Lead negotiations and finalize partnership agreements with defined roles and benefits.
• Design onboarding, training, and certification for products, processes, and compliance.
• Establish daily communication, coaching, and support for LC activity and professionalism.
• Develop digital tools for LC lead submission, tracking, and commission settlement.
• Monitor LC network performance: leads, conversions, asset quality.
• Design commission and bonus schemes to drive growth.
• Identify high-potential LCs and create engagement/development plans.
• Establish code of conduct and monitor compliance; assist risk with screening.

Job description

Job Summary

The Sales Lead is responsible for building, managing, and strengthening the organization’s OFW credit business. The incumbent should have an in-depth understanding of the industry, including the regulations and compliance, and the different models it can leverage on to grow the business.

Key Responsibilities

Strategy and planning

• Develop the overall strategy, admission criteria, tiered management system, and annual/quarterly growth targets for the LC network.

Network Building

• Utilize existing industry connections to rapidly recruit established Loan Consultants (LC), establishing our first core partner pool.

• Lead negotiations and finalize partnership agreements, clearly defining roles, responsibilities, and benefits.

Operations

• Design and implement onboarding, training, and certification programs to ensure partners fully understand the products, processes, and compliance requirements.

• Establish daily communication, coaching, and support mechanisms (e.g., dedicated account managers, regular review meetings) to enhance LC activities and professionalism.

• Develop and manage digital tools or processes for LC lead submission, tracking, and commission settlement.

Performance and Growth

• Monitor and analyze performance data for the entire LC network and individual partners (e.g., lead volume, conversion rate, asset quality).

• Design and manage commission and bonus schemes to drive healthy network growth.

• Identify high-potential LCs and create plans for deeper engagement and development.

Compliance and Risk

• Establish a code of conduct for LCs, monitor the compliance of their marketing and acquisition activities, and prevent fraud and reputational risks.

• Serve as the first line of risk control, collaborating with the Risk Department to optimize front-end screening strategies based on LC feedback.