SALES & DISTRIBUTION MANAGER | FROZEN & PROCESSED FOOD

GA HR Consultancy Inc.; Marilao; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

GA HR Consultancy Inc. is recruiting a SALES & DISTRIBUTION MANAGER for a well-established food manufacturing company based in Marilao, Bulacan.

The role focuses on strengthening nationwide distribution, expanding territorial coverage, and accelerating sustainable sales growth across traditional and modern trade channels. The ideal candidate has 8+ years in sales/distribution in frozen/processed foods, with hands-on leadership, distributor management, and route-to-market expertise; willingness

Qualifications

• Bachelor's Degree in Business Administration, Marketing, Commerce, Management, or related field.
• 8+ years of progressive Sales, Distribution, Business Development, or Commercial experience.
• 5+ years in a managerial or sales leadership capacity.
• Direct experience in frozen/processed food manufacturing/distribution.
• Proven experience handling products similar to frozen and processed foods.
• Strong experience in traditional trade and/or wet market distribution.
• Established experience managing distributors, wholesalers, dealers, supermarkets, and other trade accounts.
• Willing to be based in or regularly report to Marilao, Bulacan.
• Willing and able to travel nationwide.

Responsibilities

• Develop and execute nationwide sales strategies to achieve revenue, volume, market coverage, and profitability targets.
• Drive growth of frozen and processed food portfolio across territories and channels.
• Identify new markets, distributors, wholesalers, dealers, key accounts, and institutional customers.
• Expand distribution coverage and strengthen presence in territories.
• Develop sales programs based on market conditions, customer requirements, competitive activity, and growth opportunities.
• Lead and strengthen the network of distributors, wholesalers, dealers, supermarkets, wet market accounts, and traditional trade partners.
• Evaluate distributor performance, territorial coverage, sales productivity, inventory movement, and market penetration.
• Develop and optimize route-to-market strategies for frozen and processed foods.
• Ensure product availability, distribution, and execution across channels and territories.
• Build strong commercial relationships with key distributors and trade partners.
• Develop strategies to increase wet market penetration.
• Participate in commercial negotiations involving pricing, promotions, listings, trade programs, and account development.
• Monitor sales performance and prepare forecasts, territory plans, business reviews, and management reports.
• Collaborate with Production, Supply Chain, Warehouse, Logistics, Marketing, Finance, and Operations.
• Lead, coach, and develop the Sales and Distribution team.
• Establish sales targets, territory objectives, KPIs, and performance standards.
• Travel readiness to cover nationwide markets.

Skills

Sales leadership

Distributor management

Channel expansion

Traditional trade

Wet market distribution

Food distribution

Education

Bachelor's Degree in Business Administration/Marketing/Commerce/Management

Job description

IMPORTANT: INDUSTRY EXPERIENCE REQUIRED

This opportunity is specifically intended for experienced sales leaders from the frozen food, processed food, processed meat, or closely related food manufacturing industry.

Candidates should have direct experience selling and distributing similar food products through traditional trade, wet markets, wholesalers, distributors, dealers, supermarkets, and/or modern trade channels.

About the Opportunity

GA HR Consultancy Inc., the accredited executive search partner, is currently recruiting a SALES & DISTRIBUTION MANAGER for a well-established food manufacturing company based in Marilao, Bulacan.

The company manufactures and distributes frozen and processed food products through an established network of distributors, wholesalers, supermarkets, wet markets, traditional trade outlets, and other sales channels.

We are looking for an experienced commercial leader who already understands the frozen and processed food market and can strengthen nationwide distribution, expand territorial coverage, develop distributors and trade accounts, and accelerate sustainable sales growth.

This is a hands-on leadership position requiring strong knowledge of food distribution, route-to-market execution, traditional trade, wet market operations, distributor management, and nationwide sales development.

What We Are Looking For

The ideal candidate currently works, or has previously worked, with a frozen food, processed food, processed meat, or similar food manufacturing/distribution company and has handled products sold through channels comparable to those of the client.

Relevant product exposure may include:

• Frozen and processed food products

• Processed meat and meat-based products

• Hotdogs, sausages, ham, bacon, tocino, longganisa, and similar products

• Frozen ready-to-cook products

• Nuggets, burger patties, meatballs, and similar frozen products

• Other comparable refrigerated or frozen consumer food products

Experience dealing directly with wet markets, traditional trade accounts, wholesalers, dealers, distributors, supermarkets, and modern trade accounts will be highly relevant.

Key Responsibilities

Sales Growth & Market Expansion

• Develop and execute nationwide sales strategies to achieve revenue, volume, market coverage, and profitability targets.

• Drive growth of the company's frozen and processed food portfolio across key territories and sales channels.

• Identify new markets, distributors, wholesalers, dealers, key accounts, and institutional customers.

• Expand distribution coverage and strengthen the company's presence in existing and underserved territories.

• Develop sales programs based on market conditions, customer requirements, competitive activity, and growth opportunities.

Distributor & Channel Management

• Lead and strengthen the company's network of distributors, wholesalers, dealers, supermarkets, wet market accounts, and traditional trade partners.

• Evaluate distributor performance, territorial coverage, sales productivity, inventory movement, and market penetration.

• Develop and optimize route-to-market strategies appropriate for frozen and processed food products.

• Ensure effective product availability, distribution, and execution across assigned channels and territories.

• Build strong commercial relationships with key distributors and trade partners.

Traditional Trade & Wet Market Development

• Develop strategies to increase penetration in wet markets, traditional trade, wholesalers, dealers, and independent retail outlets.

• Identify opportunities to increase product availability, visibility, and sales volume within these channels.

• Strengthen relationships with market traders, wholesalers, distributors, and other channel partners.

• Monitor competitor products, pricing, promotions, distribution practices, and market movements.

• Recommend channel-specific initiatives to improve market share and sales performance.

Modern Trade & Key Accounts

• Support business development with supermarkets, groceries, modern trade accounts, and other organized retail channels.

• Participate in commercial negotiations involving pricing, promotions, listings, trade programs, and account development.

• Strengthen relationships with key customers while ensuring sustainable and profitable business growth.

Commercial & Sales Performance

• Monitor sales performance against revenue, volume, distribution, and profitability targets.

• Prepare sales forecasts, territory plans, business reviews, and management reports.

• Analyze market trends, customer behavior, competitor activities, pricing, and sales performance.

• Manage trade programs, promotional activities, pricing initiatives, and commercial investments.

• Recommend corrective actions and growth initiatives based on sales and market performance.

Cross-Functional Leadership

• Work closely with Production, Supply Chain, Warehouse, Logistics, Marketing, Finance, and Operations.

• Align sales forecasts with inventory availability, production planning, and customer demand.

• Support new product launches and ensure effective market execution.

• Address distribution, inventory, service-level, and customer concerns affecting commercial performance.

Team Leadership

• Lead, coach, and develop the Sales and Distribution team.

• Establish sales targets, territory objectives, KPIs, and performance standards.

• Strengthen field execution and accountability across the sales organization.

• Develop sales managers and field personnel to support continued business expansion.

Required Qualifications

To be considered for this position, candidates should meet the following key requirements:

• Bachelor's Degree in Business Administration, Marketing, Commerce, Management, or a related field.

• At least 8 years of progressive Sales, Distribution, Business Development, or Commercial experience.

• At least 5 years in a managerial or sales leadership capacity.

• Direct experience in the frozen food, processed food, processed meat, or closely related food manufacturing/distribution industry is required.

• Proven experience handling products comparable or closely related to frozen and processed food products.

• Strong experience in traditional trade and/or wet market distribution.

• Established experience managing distributors, wholesalers, dealers, supermarkets, and other trade accounts.

• Strong understanding of route-to-market, territorial development, distributor management, and channel expansion.

• Proven record of achieving sales targets and expanding distribution coverage.

• Strong commercial negotiation, leadership, analytical, and relationship-management capabilities.

• Willing to be based in or regularly report to Marilao, Bulacan.

• Willing and able to travel nationwide as required.

Why Consider This Opportunity?

• Join an established and growing Philippine food manufacturing organization.

• Lead a critical nationwide sales and distribution function.

• Directly influence market expansion, distribution growth, and commercial performance.

• Handle an established portfolio of frozen and processed food products.

• Opportunity for long-term leadership and career growth.