Retail Channel Manager

Strata Results Group; Pasig; On-site; PHP 900,000 - 1,700,000; Full time

Job summary

Strata Results Group in Pasig, Philippines is seeking a strategic Retail Channel Manager to lead and grow the client’s retail sales channel. You will develop and implement annual sales plans, manage key retail accounts, and drive revenue while maintaining strong relationships with major retailers.

The ideal candidate has 5+ years in FMCG retail sales, proven leadership, and the ability to balance business development with effective account management.

Qualifications

• Bachelor's degree required in business or related field.
• Minimum 5 years in retail FMCG sales or key account management.
• Proven leadership and team management experience.
• Strong relationships with major retailers preferred.

Responsibilities

• Develop and implement annual sales and marketing plans for the retail channel.
• Manage and grow select key retail accounts and customize product programs.
• Build relationships with major retail partners and key decision-makers.
• Lead the retail sales team and monitor margins and profitability.
• Coordinate with distributors to ensure product availability and channel growth.

Skills

Leadership

Account management

Sales planning

Business development

Analytical skills

Negotiation

Communication

Team management

Education

Bachelor's degree in Business Administration, Marketing, Management, or related field

Job description

Pasig, Philippines | Posted on 08/20/2026

We work with small and large companies, across a broad range of industries, recruiting for roles across a range of disciplines and levels.

Our business is built on our core values of honesty, integrity, transparency, and hard work. We are invested in the success of our clients and will be with you every step of the way when it comes to recruiting the right people for your business!

Our experience spans across many industries which include Telecommunications, Government, InformationTechnology, Manufacturing, Casino and Gaming, Hospitality, Transport &Logistics, Construction, Humanitarian, and Banking.

What we are looking for:

We are looking for a strategic and results-driven Retail Channel Manager to lead and grow our client’s retailsales channel. This role will be responsible for developing and implementing sales and marketing strategies, managing key retail accounts, leading the retail sales team, and achieving annual sales and gross margin targets.

The ideal candidate has strong experience inFMCG and retail sales, established relationships with major retailers, and the ability to balance business development with effective management of existing accounts. This person should be comfortable working with a tenured, relationship-driven team while bringing fresh ideas, strong market insights, and the ability to expand the business.

Key Responsibilities:

• Develop and implement annual sales and marketing plans for the retail channel, including pricing, products, and promotional activities.
• Manage and grow select key retail accounts and develop customized product programs based on customer requirements.
• Build and maintain strong relationships with major retail partners and key decision-makers.
• Conduct regular visits to existing customers and prospective accounts to identify market requirements and business opportunities.
• Monitor market conditions, competitor activities, and customer trends to recommend strategic changes and new opportunities.
• Support the management of the product lifecycle from strategic planning through tactical execution.
• Develop, plan, and achieve annual sales projections for the overall retail channel.
• Set and monitor sales targets for the retail team, including Customer Development Supervisors and Sales Executives.
• Regularly coordinate sales projections with the Purchasing Department and Sales Head.
• Take ownership of agreed Gross Margin targets and ensure commercial activities support profitability.
• Manage and monitor the Marketing Fund, ensuring promotional and marketing activities are delivered within the approved budget.
• Implement initiatives to drive business growth, increase revenue, and maintain profitability.
• Manage relationships with key retail accounts, including major supermarket, hypermarket, and membership retail partners.
• Ensure effective execution of sales, promotional, and product placement strategies across key accounts.
• Manage and coordinate with distributors to support retail channel growth and product availability.
• Identify opportunities to expand existing accounts while developing new business opportunities.
• Ensure strong account management and service levels to maintain long-term customer relationships.
• Provide leadership, direction, coaching, and support to the Retail Sales Team.
• Oversee the team to ensure timely stock movement and minimize displacement, slow-moving inventory, and price dilution.
• Conduct regular performance reviews and support the development of team members through coaching and delegation.
• Ensure team activities and account visits are aligned with sales, marketing, and business objectives.
• Foster a collaborative and positive working environment that supports the existing team culture.

5. Operational Excellence & Market Development

• Implement marketing and sales programs toachieve business growth and profit objectives.
• Maintain strong product knowledge across the company’s full product range.
• Develop recommendations based on market insights, competitor activities, sales performance, and customer feedback.
• Ensure effective coordination between Sales, Purchasing, and other relevant internal teams.
• Identify and implement opportunities for process improvement and improved retail sales execution.

Key Performance Indicators:

• Achievement of annual sales targets and monthly sales projections.
• Achievement and maintenance of agreed Gross Margin targets.
• Year-on-year revenue growth of key retail accounts.
• Effective management of the Marketing Fund within the approved budget.

Market & Account Management

• Retention and growth of key retail accounts.
• Successful implementation of new and customized product programs.
• Regular account visits and identification of new market opportunities.
• Growth and expansion of the retail customer base.

Leadership & Operational Excellence

• Effective management and development of the Retail Sales Team.
• Improvement of team competencies through coaching and delegation.
• Timely stock movement and reduction of price dilution and displacement.
• Effective execution of marketing and promotional programs.

Qualifications:

EDUCATIONAL BACKGROUND:

• Bachelor's degree in Business Administration, Marketing, Management, or a related field.

EXPERIENCE REQUIREMENT:

• Minimum of 5 years of experience in the retail industry , preferably in FMCG sales, key account management, retail channel management, or a related field.
• Proven experience in a sales leadership or management role.
• Strong background in retail sales, key account management, and distributor management.
• Established relationships and network with major retailers and key buyers is highly preferred.
• Experience in the frozen food or food distribution industry is an advantage.
• Demonstrated experience in leading and developing a sales team.
• Proven ability to grow existing accounts while identifying and developing new business opportunities.
• Experience in managing sales targets, gross margins, budgets, and commercial performance.

SKILLS REQUIREMENT:

• Strong leadership and people management skills.
• Excellent account management and relationship-building abilities.
• Strong sales planning and business development skills.
• Strong analytical and commercial acumen.
• Good understanding of FMCG retail market dynamics and consumer trends.
• Strong negotiation and communication skills.
• Ability to manage multiple key accounts and priorities effectively.
• Strong problem-solving and decision-making skills.