Sales And Marketing Specialist

WORLDCONNECT; Cagayan de Oro; On-site; PHP 300,000 - 540,000; Full time

Job summary

WORLDCONNECT is seeking a Sales and Marketing Staff member to drive growth through promotion, lead generation, and brand visibility across traditional and digital channels in the Philippines.

You will develop marketing plans, manage campaigns, create content, conduct market research, and build partnerships with schools and local agencies while reporting on performance.

The role requires a dynamic individual who can blend offline and online strategies to maximize reach and customer engagement.

Qualifications

• Experience in both traditional and digital marketing.
• Ability to create engaging marketing content.
• Experience with market research and campaign analysis.
• Strong written and verbal communication skills.

Responsibilities

• Develop integrated marketing strategies across traditional and digital channels.
• Plan annual marketing programs aligned with company goals.
• Administer orientation sessions and conduct in-person or small group events.
• Execute print ads, direct mail, events, and partnerships with local institutions.
• Coordinate with partners for promotional materials and collateral.
• Create engaging content and ensure brand consistency across channels.
• Monitor campaign performance using analytics and provide insights.
• Build and maintain relationships with media partners and key stakeholders.
• Prepare regular marketing performance reports with actionable recommendations.

Skills

Marketing strategy

Traditional marketing

Digital marketing

Content creation

Analytics

Lead generation

Brand management

Partnership development

Communication

Tools

Google Analytics

Email marketing

CRM software

Job description

As a Sales and Marketing Staff member specializing in both traditional and digital marketing, you will play a pivotal role in driving the company's growth through effective promotion, lead generation, and brand visibility. This multifaceted position requires a dynamic individual with a keen understanding of traditional marketing channels as well as proficiency in navigating the digital landscape.

Responsibilities:

1. Strategic Planning:

• Collaborate with the team to develop comprehensive marketing strategies that integrate traditional and digital channels.
• Contribute to the development of annual marketing plans, ensuring alignment with organizational goals.

2. Traditional Marketing:

• Administer orientation sessions, which may include one-on-one sessions, in-person meetings, or small group presentations.
• Execute traditional marketing campaigns, including print advertising, direct mail, and events.
• Forge possible partnerships with local schools, review centers, agencies and the likes.
• Coordinate with external partners for the production of marketing collateral and promotional materials.
• Monitor and analyze the performance of traditional marketing initiatives, providing insights for continuous improvement.
• Manage digital marketing campaigns across various platforms such as social media, email, and search engines.
• Create engaging content for digital channels, ensuring brand consistency and message effectiveness.
• Utilize analytics tools to measure the performance of digital campaigns and optimize strategies accordingly.

4. Content Creation:

• Develop compelling and persuasive content for both traditional and digital marketing channels.
• Ensure content aligns with brand guidelines, resonates with the target audience, and drives desired actions.

5. Market Research:

• Stay abreast of industry trends, competitor activities, and emerging marketing opportunities.
• Conduct market research to identify new avenues for business growth and customer acquisition.

6. Relationship Management:

• Cultivate relationships with internal and external partners – media partners, influencers, and key stakeholders to enhance the company's visibility.
• Building strong customer relationships and fostering loyalty.

7. Reporting and Analysis:

• Prepare regular reports on the performance of marketing efforts, providing key metrics and actionable recommendations.
• Use data-driven insights to refine marketing strategies and optimize resource allocation.