ROI-Driven Marketing Analyst: Google Ads & Budget Strategy

Sunshine Multi-Plus Corp

Quezon City

On-site

PHP 360,000 - 520,000

Full time

14 days+

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Job summary

Sunshine Multi-Plus Corp is seeking a data-driven Marketing Analyst focused on budgeting strategy and Google Ads performance to optimize spend and ROI across paid channels. You will turn data into actionable insights guiding strategic decisions.

The role involves planning monthly and quarterly budgets, allocating spend by campaign, forecasting ROI and CAC, and presenting findings to stakeholders to drive marketing efficiency. Fresh graduates can apply.

Qualifications

Experience with budgeting and ROI analysis is required.
Strong forecasting and cost-control skills.
Proficiency in Google Ads, Google Analytics, and Excel/Sheets.

Responsibilities

Develop, manage, and optimize monthly and quarterly marketing budgets.
Allocate spend across campaigns and channels based on performance data.
Monitor budget pacing to ensure efficient utilization without overspending.
Forecast ROI and customer acquisition costs (CAC).
Plan, execute, and optimize Google Ads campaigns (Search, Display, YouTube, Performance Max).
Conduct keyword research, audience targeting, and competitor analysis.
Analyze campaign performance and generate actionable insights.
Identify trends, anomalies, and opportunities for growth or cost savings.
Present findings and recommendations to stakeholders.
Coordinate with external agencies or vendors when needed.
Support overall marketing strategy with data-backed recommendations.