Marketing Analyst

Sunshine Multi-Plus Corp; Quezon City; On-site; PHP 360,000 - 520,000; Full time

Job summary

Sunshine Multi-Plus Corp is seeking a data-driven Marketing Analyst focused on budgeting strategy and Google Ads performance to optimize spend and ROI across paid channels. You will turn data into actionable insights guiding strategic decisions.

The role involves planning monthly and quarterly budgets, allocating spend by campaign, forecasting ROI and CAC, and presenting findings to stakeholders to drive marketing efficiency. Fresh graduates can apply.

Qualifications

• Experience with budgeting and ROI analysis is required.
• Strong forecasting and cost-control skills.
• Proficiency in Google Ads, Google Analytics, and Excel/Sheets.

Responsibilities

• Develop, manage, and optimize monthly and quarterly marketing budgets.
• Allocate spend across campaigns and channels based on performance data.
• Monitor budget pacing to ensure efficient utilization without overspending.
• Forecast ROI and customer acquisition costs (CAC).
• Plan, execute, and optimize Google Ads campaigns (Search, Display, YouTube, Performance Max).
• Conduct keyword research, audience targeting, and competitor analysis.
• Analyze campaign performance and generate actionable insights.
• Identify trends, anomalies, and opportunities for growth or cost savings.
• Present findings and recommendations to stakeholders.
• Coordinate with external agencies or vendors when needed.
• Support overall marketing strategy with data-backed recommendations.

Skills

Budgeting

Forecasting

ROI analysis

Campaign optimization

Education

Bachelor's degree in Marketing, Business, Economics, Data Analytics, or related field

Tools

Google Ads

Google Analytics

Excel/Sheets

Job description

Job Overview

We’re looking for a data-driven Marketing Analyst with a strong focus on budgeting strategy and Google Ads performance. This role is responsible for optimizing marketing spend, analyzing campaign effectiveness, and ensuring maximum ROI across paid channels—especially Google Ads. You’ll bridge financial planning with performance marketing, turning data into actionable insights that guide strategic decisions.

Key Responsibilities

• Develop, manage, and optimize monthly and quarterly marketing budgets

• Allocate spend across campaigns and channels based on performance data

• Monitor budget pacing to ensure efficient utilization without overspending

• Forecast ROI and customer acquisition costs (CAC)

• Plan, execute, and optimize Google Ads campaigns (Search, Display, YouTube, Performance Max)

• Conduct keyword research, audience targeting, and competitor analysis

• Analyze campaign performance and generate actionable insights

• Identify trends, anomalies, and opportunities for growth or cost savings

• Present findings and recommendations to stakeholders

• Coordinate with external agencies or vendors when needed

• Support overall marketing strategy with data-backed recommendations

Required Qualifications

• Bachelor’s degree in Marketing, Business, Economics, Data Analytics, or related field

• Fresh graduates can apply

• Strong understanding of budgeting, forecasting, and ROI analysis

• Proficiency in Google Ads, Google Analytics, and Excel/Sheets