Rice Campaign Lead: Grower & Policy Engagement

Syngenta Group; Muntinlupa; On-site; PHP 900,000 - 1,300,000; Full time

Job summary

Syngenta Seeds is seeking a Rice Campaign Manager to design and execute integrated marketing campaigns for its hybrid rice portfolio across institutions, general trade, and farmers. The role reports to Grower Marketing Manager and focuses on policy-aware, stakeholder-aligned campaigns at national, regional, and local levels.

You will develop strategies, translate priorities into activation plans, and drive adoption, education, and brand loyalty while collaborating with GMM, regional leads, ATS,

Qualifications

• Bachelor’s degree in Marketing, Agribusiness, Agriculture, Business Management, or related field.
• Master’s degree is an advantage.
• 3–5+ years experience in agribusiness, seeds, rice, or crop-related marketing roles.
• Experience engaging with government agricultural stakeholders or development programs is highly desirable.
• Exposure to field marketing, grower education, or campaign execution.
• Strong understanding of rice production systems and farmer economics.
• Ability to engage and influence public-sector and value-chain stakeholders.
• Strong communication and facilitation skills.
• Practical, execution-oriented mindset.
• Ability to work effectively in a matrix and cross-functional environment.
• Willingness to travel extensively to field locations and stakeholder engagements.

Responsibilities

• Develop and execute annual rice campaign strategies and plans aligned with Rice Business Unit priorities, government programs, and agri-calendars.
• Translate rice portfolio priorities into campaign objectives, target segments, and activation plans across institutional and general trade channels.
• Ensure consistent positioning of Syngenta hybrid rice as a productivity, income, and food security solution.
• Lead marketing-led engagement with regional DA units, provincial and municipal agriculturists, and other government stakeholders.
• Support positioning of Syngenta as a credible technical and commercial partner for government rice hybridization, yield improvement, and food security initiatives.
• Engage downstream value-chain stakeholders including grain traders, millers, and food chain partners.
• Develop campaign narratives, materials, and programs aligned with national and local rice sufficiency goals.
• Design and execute farmer-focused campaigns to build awareness, understanding, and adoption of hybrid rice.
• Lead field activations, including demos, field days, trainings for farmers in collaboration with RRLs and ATS.
• Explain promotions, loyalty initiatives, and educational tools addressing yield, cost, grain quality, and profitability.

Skills

Stakeholder engagement

Public sector liaison

Campaign execution

Communication skills

Cross-functional collaboration

Travel readiness

Education

Bachelor’s degree in Marketing, Agribusiness, Agriculture, Business Management, or related field

Master’s degree is an advantage

Job description

Syngenta Seeds is seeking a Rice Campaign Manager to design and execute integrated marketing campaigns for its hybrid rice portfolio across institutions, general trade, and farmers. The role reports to Grower Marketing Manager and focuses on policy-aware, stakeholder-aligned campaigns at national, regional, and local levels.

You will develop strategies, translate priorities into activation plans, and drive adoption, education, and brand loyalty while collaborating with GMM, regional leads, ATS,