Digital Marketing Officer (Google Ads & Meta Ads)

Enable PH; Mandaluyong; Presencial; PHP 600.000 - 1.200.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

HMO

Merit-based incentives

Employee discount

Descripción de la vacante

Enable PH is seeking an experienced Digital Marketing Officer to lead Google Ads, Meta Ads, and SEO initiatives for our Shopify stores. You will develop paid strategies, drive traffic, and optimize campaigns to grow revenue.

You will monitor performance, analyze data, collaborate with cross-functional teams, manage budgets, and produce weekly and monthly reports to inform decision-making. A strong analytical mindset and hands-on platform experience are essential to deliver measurable ROI and

Formación

• Bachelor's degree in Marketing, Business Administration, Statistics or Economics
• 3-5 years' digital marketing experience with at least 3 years in a leadership role
• Can report on-site 5 days/week
• Knowledge of Meta Ads Manager, Google Ads & SEO
• Proven track record in improving brand visibility and revenue through digital campaigns
• Strong analytical skills and proficiency with data analysis and performance tracking

Responsabilidades

• Develop and implement comprehensive digital marketing strategies across platforms
• Lead Google Ads & Meta Ads campaigns and optimize ads for revenue generation
• Analyze market trends and consumer insights to boost brand awareness and sales
• Monitor and optimize digital campaigns to align with goals and ROI
• Utilize data-driven insights to inform strategic decisions
• Collaborate with cross-functional teams including procurement, product development, retail and brand teams
• Stay updated with latest trends and best practices in digital marketing
• Manage budgets and allocate resources for maximum impact
• Prepare monthly and weekly performance reports

Conocimientos

Leadership

Analytics

Google Ads

Meta Ads

SEO

Ecommerce

Educación

Bachelor's degree

Herramientas

Meta Ads Manager

Google Ads

SEO tools

Descripción del empleo

We are seeking an experienced, analytical, and results-driven Digital Marketing Officer to lead the execution and optimization of the company's digital marketing initiatives, with a strong focus on Google Ads, Meta Ads, and Search Engine Optimization (SEO).

The Digital Marketing Officer will be responsible for developing and implementing paid advertising strategies, driving traffic and sales across the company's Shopify stores, improving organic search visibility, and maximizing campaign performance and return on investment (ROI). This role requires strong analytical capabilities, hands-on experience in digital advertising platforms, and the ability to translate campaign data into actionable strategies that support the company's marketing objectives and overall business growth.

Responsibilities:

• Develop and implement comprehensive digital marketing strategies to promote the company's products across various online platforms

• Responsible for leading Google Ads & Meta Ads campaigns and optimizing the ads ensuring seamless execution across all brands and revenue generation.

• Analyze market trends and consumer insights to identify opportunities for increasing brand awareness and driving sales

• Monitor and optimize digital campaigns, ensuring they are effective, efficient, and aligned with the company's marketing goals

• Utilize data-driven insights to make strategic decisions and continuously improve marketing performance

• Collaborate with digital marketing team members and cross-functional teams, including procurement team, product development, retail, and brand team to ensure cohesive and effective marketing initiatives

• Stay updated with the latest trends and best practices in digital marketing, making recommendations for innovative approaches to enhance the company's online presence

• Manage budgets and allocate resources effectively to maximize the impact of digital marketing initiatives

• Prepare monthly and weekly performance reports across all platforms

Qualifications:

• Bachelor's degree, preferably in Marketing, Business Administration, Statistics, or Economics

• 3-5 years' experience in a digital marketing role, at least 3 year in a leadership position

• Can report on-site 5 days/week

• Knowledgeable in multiple marketing tools: Meta Ads Manager, Google Ads & SEO,

• Demonstrated success in developing and implementing effective digital marketing strategies that have resulted in increased brand visibility and revenue growth

• In-depth knowledge of social media platforms, ecommerce trends, and digital advertising best practices

• Passion for staying ahead of industry developments and leveraging emerging trends to drive business success

• Strong analytical skills and proficiency in utilizing various digital marketing tools and platforms for data analysis and performance tracking
  

Benefits:

• Basic Pay

• Government-mandated contributions

• Sick Leaves and Vacation Leaves upon hiring

Perks:

• HMO

• Merit-based incentives

• Employee discount