Retail Sales Lead - Cainta BukuPay PH

BukuWarung; Makati; On-site; PHP 900,000 - 1,500,000; Full time

Job summary

BukuPay, the payments arm of BukuWarung, is building the Philippine market from the ground up with high visibility and ownership. You will lead a retail sales team, coach, and craft weekly and monthly plans to drive product sales while expanding the merchant base across the country.

You’ll travel extensively, oversee field activities, attend merchant visits and demonstrations, and report on performance while shaping BukuPay’s go-to-market in the Philippines.

Qualifications

• 3–5 years of experience in retail or field sales with leadership or supervisory exposure.

Responsibilities

• Lead, coach, and motivate the retail sales team to hit individual and team targets.
• Develop and execute weekly and monthly sales plans to drive product sales.
• Oversee merchant visits, product demos, and field activities to ensure market coverage.
• Monitor performance through sales reports, KPI tracking, and regular coaching.

Skills

Leadership

Sales planning

People management

Coaching

Field sales

Analytics

Job description

Job Description:

About Us

BukuPay is the payments arm of BukuWarung, one of Southeast Asia’s leading MSME fintech platforms. Built on a proven model that has helped millions of small and medium businesses across Indonesia manage transactions, track cash flow, and grow — we’re now bringing that same know-how to the Philippines together with local strategic partners.

We’re at an exciting early stage in the Philippine market, which means you’ll be one of the first boots on the ground, building the merchant base from scratch and shaping how BukuPay shows up in this market. This is a high-ownership, high-visibility role.

BukuWarung is backed by Y-Combinator, AC Ventures, Quona Capital, East Ventures, Golden Gate Ventures, Rocketship.vc, and Tanglin Venture Partners.

Key Responsibilities

• Lead, coach, and motivate the retail sales team to achieve individual and team sales targets.
• Develop and execute weekly and monthly sales plans to drive product sales and field activities.
• Oversee merchant visits, product demonstrations, and sales execution to ensure consistent market coverage.
• Monitor team performance through sales reports, field activities, conversion rates, and KPI achievement, while providing regular coaching and feedback.
• Build and maintain strong relationships with merchants and support the resolution of customer concerns.
• Analyze sales performance and market trends, and prepare regular reports with recommendations to improve results.
• Execute promotional campaigns, in-store activations, and product merchandising to maximize visibility and sales.

Requirements

• 3–5 years of experience in retail or field sales, with leadership or supervisory experience preferred.
• Strong leadership, communication, coaching, and people management skills.
• Proven track record in achieving sales targets and managing field sales operations.
• Experience in sales planning or strategic sales initiatives is an advantage.
• Background in FMCG, Telecommunications, Banking/Financial Services, or E-commerce is preferred.
• Willing to travel extensively and be assigned or relocated anywhere in the Philippines, as needed.