Retail Media Head (

HRTx Inc; Naga; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

HRTx Inc in the Philippines is seeking a senior leader to own the P&L for the Retail Media vertical, driving revenue growth and profitability. You will develop scalable pricing frameworks and lead strategy, engagement with suppliers and marketplace sellers, and oversee end-to-end campaigns across multiple digital channels.

The role requires collaboration with marketing, data, and technical teams to optimize ROI and ensure timely delivery, budget control, and robust performance reporting.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related discipline.
• Advanced certifications or studies in Digital Media, Marketing, or Data Analytics preferred

Responsibilities

• Own full P&L accountability for the Retail Media vertical, driving revenue growth and profitability
• Set and deliver annual financial targets aligned with company objectives
• Develop scalable pricing frameworks, commercial models, and sales strategies
• Provide senior leadership with performance reporting, forecasts, and strategic insights
• Define and execute the Retail Media strategy, roadmap, and performance KPIs
• Strengthen the value proposition for suppliers and marketplace sellers
• Standardize pricing, bidding structures, and campaign mechanics
• Identify and launch new advertising formats, targeting capabilities, and monetization opportunities
• Lead acquisition and onboarding of 1P suppliers and 3P sellers into Retail Media programs
• Collaborate with partners to design high-impact campaigns aligned to business goals
• Act as the primary relationship owner for Retail Media clients
• Oversee end-to-end campaign execution across digital channels (display, push, SMS, email, etc.)
• Ensure timely delivery, budget compliance, and audience targeting effectiveness
• Partner with marketing and analytics teams to optimize campaigns for measurable ROI
• Work closely with technical teams to enhance ad placement and targeting infrastructure
• Align with data teams to ensure accurate tracking, attribution, and reporting
• Integrate Retail Media initiatives into broader marketing and customer engagement strategies
• Establish success metrics including ROAS, ROI, and attributed sales
• Deliver regular performance reviews to stakeholders and partners
• Drive continuous optimization using campaign insights and analytics

Skills

P&L ownership

Pricing strategy

Campaign optimization

Stakeholder management

Data analytics

Education

Bachelor's degree in Marketing, Business

Advanced certifications in Digital Marketing

Tools

Ad tech platforms

E-commerce platforms

Job description

JOB RESPONSIBILITIES

Business Unit Leadership & P&L Ownership

• Own full P&L accountability for the Retail Media vertical, driving revenue growth and profitability
• Set and deliver annual financial targets aligned with company objectives
• Develop scalable pricing frameworks, commercial models, and sales strategies
• Provide senior leadership with performance reporting, forecasts, and strategic insights

Retail Media Strategy & Growth

• Define and execute the Retail Media strategy, roadmap, and performance KPIs
• Strengthen the value proposition for suppliers and marketplace sellers
• Standardize pricing, bidding structures, and campaign mechanics
• Identify and launch new advertising formats, targeting capabilities, and monetization opportunities

Supplier & Seller Partnerships

• Lead acquisition and onboarding of 1P suppliers and 3P sellers into Retail Media programs
• Collaborate with partners to design high-impact campaigns aligned to business goals
• Act as the primary relationship owner for Retail Media clients

Campaign Oversight & Optimization

• Oversee end-to-end campaign execution across digital channels (display, push, SMS, email, etc.)
• Ensure timely delivery, budget compliance, and audience targeting effectiveness
• Partner with marketing and analytics teams to optimize campaigns for measurable ROI

Cross-Functional Leadership

• Work closely with technical teams to enhance ad placement and targeting infrastructure
• Align with data teams to ensure accurate tracking, attribution, and reporting
• Integrate Retail Media initiatives into broader marketing and customer engagement strategies

Performance & Continuous Improvement

• Establish success metrics including ROAS, ROI, and attributed sales
• Deliver regular performance reviews to stakeholders and partners
• Drive continuous optimization using campaign insights and analytics

JOB QUALIFICATIONS

Education

• Bachelors degree in Marketing, Business, Communications, or related discipline
• Advanced certifications or studies in Digital Media, Marketing, or Data Analytics preferred

Experience

• 5-7+ years experience in digital media, retail media, or performance marketing
• Proven expertise in ad tech, campaign management, or e-commerce advertising
• Demonstrated ability to work cross-functionally with commercial, marketing, data, and tech teams
• Strong client-facing experience managing major brands or advertiser portfolios