Head of E-commerce Advertising (Retail)

HRTx Inc; Parañaque; Hybrid; PHP 1,800,000 - 3,600,000; Full time

Job summary

HRTx Inc. is seeking a strategic Head of E-commerce Advertising (Retail) in Paranaque. You will own the full P&L and drive revenue growth by enabling suppliers and marketplace sellers to reach our 1.8M+ member base through data-driven advertising solutions.

You will shape the retail media ecosystem, develop ad products, optimize performance, and partner with Commercial, Marketing, Data, and Technology teams to scale monetization.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 5–7+ years in digital advertising or retail media.
• Experience with revenue targets or P&L ownership is a plus.
• Strong leadership and stakeholder management with client-facing skills.
• Analytical mindset with ability to translate data into strategy.
• Excellent communication and presentation abilities.

Responsibilities

• Own full P&L for the e-commerce advertising business, delivering revenue and profitability targets
• Develop and implement pricing models, ad packages, and commercial strategies
• Build and scale advertising solutions across digital channels (on-site and off-site)
• Lead onboarding, engagement, and relationship management of suppliers and marketplace sellers
• Oversee end-to-end campaign execution including banners, push notifications, SMS, email, and sponsored placements
• Track, analyze, and optimize campaign performance (ROAS, ROI, attributed sales, conversions)
• Collaborate cross-functionally with Commercial, Marketing, Data, and Technology teams
• Identify new monetization opportunities and continuously improve ad offerings using first-party data insights
• Lead, mentor, and grow a high-performing advertising or media team

Skills

P&L management

Digital advertising

Revenue targets

Leadership

Stakeholder management

Analytics

Ad tech

Education

Bachelor’s degree in Marketing/Business

Tools

Mixpanel

GA4

Job description

Head of E-commerce Advertising (Retail)

Paranaque | Hybrid | Monday to Friday

Job Summary

We are looking for a strategic and results-driven Head of E-commerce Advertising (Retail) to build, lead, and scale our digital advertising and monetization business. This role owns the full P&L and is responsible for driving revenue growth by enabling suppliers and marketplace sellers to effectively reach our 1.8M+ member base through data-driven advertising solutions. You will play a key role in shaping our retail media ecosystem—developing ad products, optimizing performance, and strengthening partnerships across our marketplace.

Key Responsibilities

• Own full P&L for the e-commerce advertising business, delivering revenue and profitability targets
• Develop and implement pricing models, ad packages, and commercial strategies
• Build and scale advertising solutions across digital channels (on-site and off-site)
• Lead onboarding, engagement, and relationship management of suppliers and marketplace sellers
• Oversee end-to-end campaign execution including banners, push notifications, SMS, email, and sponsored placements
• Track, analyze, and optimize campaign performance (ROAS, ROI, attributed sales, conversions)
• Collaborate cross-functionally with Commercial, Marketing, Data, and Technology teams
• Identify new monetization opportunities and continuously improve ad offerings using first-party data insights
• Lead, mentor, and grow a high-performing advertising or media team

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 5–7+ years of experience in digital advertising, e-commerce, retail media, or performance marketing
• Strong background in ad tech platforms and analytics tools (e.g., Mixpanel, GA4, or similar)
• Proven experience managing revenue targets or owning a business line (P&L exposure is a plus)
• Strong leadership and stakeholder management skills with client-facing experience
• Highly analytical with the ability to translate data into actionable strategies
• Excellent communication and presentation skills