Digital Media Manager

Gobo Creative; Makati; On-site; PHP 600,000 - 900,000; Full time

Job summary

Gobo Creative in Makati seeks a Digital Media Manager to lead day-to-day digital strategy, planning, and client servicing across assigned accounts. You will act as the primary contact for clients, presenting performance discussions and recommendations.

Responsibilities include campaign execution oversight, budget pacing, reporting, QA, and close coordination with planners, buyers, and internal teams. The role also supports the Media Director in expanding digital capabilities across key accounts.

Qualifications

• 3-5 years in digital media planning or strategy.
• Experience in agencies or media organizations.
• Strong analytical mindset and KPI attribution knowledge.

Responsibilities

• Leads day-to-day digital strategy, planning, campaign oversight, and client servicing across assigned accounts.
• Primary day-to-day digital point person for clients, including face-to-face meetings, performance discussions, and recommendations.
• Oversees campaign execution, optimization, budget pacing, reporting, QA, and coordination with planners/buyers, internal teams, and platform partners.
• Supports the Media Director in building an integrated digital/media capability and, as capacity allows, expands support to other key accounts.

Job description

As Digital Media Manager, you will be at the heart of our media planning operations, responsible for developing, executing, and optimizing our digital media strategies to achieve business objectives.

KEY RESPONSIBILITIES

• Leads day-to-day digital strategy, planning, campaign oversight, and client servicing across assigned accounts.
• Serves as the primary day-to-day digital point person for clients, including face-to-face meetings, performance discussions, and recommendations.
• Oversees campaign execution, optimization, budget pacing, reporting, QA, and coordination with planners/buyers, internal teams, and platform partners.
• Supports the Media Director in building an integrated digital/media capability and, as capacity allows, expands support to other key accounts.

QUALIFICATIONS

• 3-5 years of professional experience in digital media planning or strategy within an advertising agency or media organization
• Strong knowledge of digital media channels, including social media advertising, programmatic buying, display networks, video platforms, and search marketing
• Proven experience with media planning and buying tools such as Google Marketing Platform, Facebook Ads Manager, and programmatic platforms
• Excellent analytical skills with the ability to interpret data, identify trends, and make data-driven recommendations
• Solid understanding of digital marketing metrics, KPIs, and attribution models
• Exceptional communication and presentation skills with the ability to explain complex concepts clearly to diverse audiences