Retail Marketing Head

Samsung Southeast Asia & Oceania; Taguig; On-site; PHP 2,000,000 - 3,800,000; Full time

Job summary

Samsung Southeast Asia & Oceania is seeking a Retail Marketing Head to lead the retail strategy and field force operations for SEPCO’s Consumer Electronics Division across AV, HA, and AC. The role focuses on turning market insights into actionable retail activations and strong store execution in the Philippine market.

You will manage substantial retail budgets, drive sell-out performance, and build high-performing field teams, collaborating with internal business units and external partners.

Qualifications

• 12+ years of proven experience in Retail Marketing, Trade Marketing, or Retail Operations.
• Leadership or head-level experience in consumer electronics or retail tech is preferred.
• Strong ability to translate market insights into retail activations and sell-out.

Responsibilities

• Own and drive retail sell-out targets across AV, HA, and AC channels.
• Optimize field force footprint, manage salaries and incentive schemes.
• Lead training programs for a high-performing field team.
• Consolidate retail KPIs and report to SEPCO leadership and BU heads.
• Coordinate with agencies and partner networks for effective execution.
• Collaborate with Sales and BU leaders to align retail efforts with commercial goals.

Skills

Retail Marketing

Trade Marketing

Field Force Management

Budget Management

Stakeholder Engagement

Leadership

Job description

Are you a strategic leader with a passion for driving retail excellence and transforming market insights into actionable strategies? We are seeking a Retail Marketing Head to lead the retail strategy and field force operations for SEPCO's Consumer Electronics Division, spanning Audio Visual (AV), Home Appliances (HA), and Air Conditioning (AC). In this role, you will bridge the gap between brand strategy and point-of-sale execution, converting demand into sell-out through the Philippine retail channel. If you have a proven track record in retail marketing, field force management, and stakeholder engagement, this is the perfect opportunity for you!

You will be directly responsible for driving sell-out performance, optimizing the field force footprint, managing substantial retail budgets, and cultivating strong relationships with both internal business units and external retail partners and key accounts. You are an expert at turning market insights into actionable retail activations and building high-performing field teams.

You will lead a function structured around four pillars — Retail Operations, Shop Enhancement, Field Force Management, and Training — supported by a network of agency, embedded, and outsourced partners.

Roles and responsibilities include, but is not limited to:

• Sell-Out Performance: Own and drive the achievement of retail sell-out targets across all channels and BUs against set business objectives. Hold the SEPCO accountability anchor for everything that happens between a campaign decision and a customer purchase at store.
• Retail Insights & Trade Visits: Conduct regular trade visits to deeply understand market dynamics, retailer needs, and competitor trends. Use these insights to shape and pivot mid-to-long-term retail strategies across AV, HA, and AC.
• Retail Activation & Merchandising: Propose, establish, and maintain world-class retail operation and visual merchandising standards that elevate Samsung's brand presence at the point of sale across all key account formats.
• Demand-to-Execution Translation: Translate BU demand priorities into a coherent retail activation calendar, mechanic design, and account-level execution plan. Hold the line on what gets pushed, when, and why.

Field Force Management & Optimization

• Resource Allocation & Productivity: Optimize promoter headcount across stores to maximize ROI and ensure peak field force productivity. Lead structural and cost-to-sales transformation of the field force model toward a leaner, higher-capability promoter network aligned to Business Unit (BU) activation rhythms.
• Training & Development: Design and implement training programs to build a highly confident, competent, and product-savvy field force team — with BU-specific modules for AV, HA, and AC.
• Field Force Operations: Oversee the timely and accurate release of field force salaries and Sales Incentive Management (SMI) schemes to keep teams motivated and compliant.
• BU Pod Structure: Lead a Field Force organized in BU-aligned activation pods supported by partner agencies.

Operational Excellence & Data Governance

• Reports Consolidation & Sharing: Establish a rigorous cadence for reviewing, consolidating, and sharing critical retail KPIs — coverage, compliance, conversion — with key stakeholders across SEPCO leadership and BU heads.
• Retail Tools & Innovation: Drive the adoption and efficiency of modern retail tools to streamline field reporting and sharpen data analysis.
• Agency Coordination: Maintain a proactive, standardized governance cadence with primary embedded partner, third-party manpower, and execution agencies. Balance operational need for execution muscle with SEPCO's need for independent governance and measurement of outcomes.

Financial & Stakeholder Management

• Budget Management: Lead proper forecasting, simulation, and advanced planning of the retail budget — ensuring zero overspends and optimized resource allocation across the four function pillars.
• Cross-Functional Engagement: Act as a strategic business partner, proactively engaging with leadership teams across the three business units and cross-functional departments — particularly Sales — to align retail efforts with broader commercial goals.
• Regional Engagement: Represent SEPCO retail marketing in regional and global HQ forums; align local execution to SEAO and HQ guidelines while protecting market-specific priorities.

To be successful in this role, you must have/be able to:

• 12+ years of proven experience in Retail Marketing, Trade Marketing, or Retail Operations.
• At least 3–5 years in a leadership / head-level capacity (experience in Consumer Electronics, or Retail Tech is highly preferred).
• Field Force Mastery: Deep expertise in managing large-scale outsourced or in-house field force teams, agency relations, and incentive structures.
• Analytical Rigor: Strong capability in financial modelling (budget simulations) and parsing retail data analytics into commercial strategies.
• Stakeholder Skills: Exceptional communication skills with a track record of influencing senior leadership and collaborating tightly with Sales teams.
• Transformation Leadership: Demonstrated ability to design and lead structural change — organizational design, role definition, headcount rationalization, and talent calibration. Experience leading a field force or large promoter-network restructure is highly valued.
• Multi-BU Management: Experience managing across multiple business units or product categories with conflicting calendars and competing priorities.
• Matrixed Environment: Comfort operating in a multicultural corporate environment with regular regional and global HQ engagement.
• Willing to work fully on-site at McKinley Hill, Taguig

Take the next step in your career by joining us as the Retail Marketing Head. Your expertise in driving sell-out performance, optimizing field force operations, and building strong stakeholder relationships will be instrumental in shaping the future of our retail strategy.

We look forward to welcoming you to our team!

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