Marketing Manager CEBU

Our Clients; Cebu City; On-site; PHP 600,000 - 900,000; Full time

Job summary

Our Clients in Cebu, Philippines, is seeking a Marketing Manager to lead planning, coordination, and execution of omnichannel campaigns, bridging online and offline efforts to drive brand growth.

You will guide creative direction, manage cross‑functional teams, and optimize store promotions, ecommerce activities, and collaborations with partners to turn concepts into measurable business results.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Advertising, or related field.
• 4–6 years of marketing experience, preferably in retail, consumer electronics, tech, gaming, lifestyle, or FMCG.
• Deep understanding of social media, paid ads, ecommerce, marketplaces, and omnichannel engagement.
• Proven ability to lead creative direction and craft sales-driven campaigns.
• Strong communication, leadership, and cross-functional collaboration skills.
• Strategic planning with customer-centric and commercial retail awareness.

Responsibilities

• Develop and execute marketing plans to support sales targets, brand growth, store promotions, product launches, and customer engagement across physical stores, ecommerce, and marketplaces.
• Provide direction to designers, content creators, video editors, and agencies; ensure brand alignment across visuals and campaigns.
• Manage brand presence on social media, websites, and marketplaces; oversee content calendars, paid ads, influencer collaborations, and analytics.
• Drive store traffic and branch sales through localized promotions, mall activations, openings, and updated marketing materials.
• Coordinate with brand partners and suppliers for co-funded promotions and in-store activations; ensure proper execution and reporting.
• Lead campaigns from ideation to post-implementation evaluation with KPI tracking and optimization.

Skills

Omnichannel marketing

Brand management

Digital marketing

Campaign planning

Leadership

Communication

Education

Bachelor's degree in Marketing or related field

Job description

Overview

Marketing Manager
Monday - Friday | On site | Full time | CEBU

About the Role

We are seeking a creative, organized, and data-driven Marketing Manager to lead the planning, coordination, and execution of our comprehensive marketing campaigns. In this role, you will bridge the gap between online and offline marketing, turning strategic concepts into tangible business results. You will serve as the champion for our brand identity, guiding creative teams, coordinating with various internal and external departments, and driving brand awareness across both physical retail stores and digital platforms. The ideal candidate possesses strong commercial awareness and knows how to position a tech retail brand as a market leader.

Responsibilities

• Marketing Strategy & Planning: Develop and execute comprehensive marketing plans supporting sales targets, brand growth, store promotions, product launches, and customer engagement across physical stores, e-commerce, and marketplace channels.
• Brand & Creative Direction: Provide clear direction to graphic artists, content creators, video editors, and agencies; review all visuals, captions, and campaign materials to ensure total alignment with the brand identity.
• Digital Marketing & Social Media: Manage and grow the brand's presence across Facebook, Instagram, TikTok, websites, and marketplaces; oversee content calendars, paid ads, influencer collaborations, and track digital performance metrics.
• Retail Marketing & Store Support: Drive physical store traffic and branch sales through localized promotions, mall activations, store openings, and by ensuring branches are fully equipped with updated marketing materials and campaign guidelines.
• Supplier & Partner Coordination: Collaborate with brand partners and suppliers for co-funded promotions, joint campaigns, and in-store activations, ensuring all initiatives are properly executed, documented, and reported.
• Campaign Execution & Reporting: Lead campaigns from ideation to post-implementation evaluation; track and report on KPIs such as store traffic, sales impact, and return on marketing spend to continuously improve future strategies.

Qualifications

• Education: Bachelor’s degree in Marketing, Business, Communications, Advertising, or any related field.
• Experience: At least 4–6 years of experience in marketing, with a strong preference for backgrounds in retail, consumer electronics, technology, gaming, lifestyle, or FMCG.
• Digital Expertise: Deep understanding of social media platforms, paid ads, e-commerce, marketplaces, and omnichannel customer engagement.
• Creative Leadership: Proven ability to give creative direction, evaluate multimedia design materials, and craft compelling, sales-driven campaign messages.
• Project Management & Collaboration: Excellent communication, leadership, and coordination skills, with a track record of working successfully alongside sales, operations, suppliers, agencies, and mall partners.
• Core Competencies: Strong strategic planning abilities, a customer-centric mindset, acute commercial awareness of retail realities (margins, product movement), and execution excellence.