Retail Channel BD Supervisor – PH

Hongkong Xiqi International; Metro Manila; On-site; PHP 1,000,000 - 2,000,000; Full time

Job summary

Hongkong Xiqi International in Metro Manila is seeking a seasoned Key Account Manager to develop and manage Modern Trade and retail channels across the Philippines. You will cultivate major accounts, negotiate terms, and lead a sales team to achieve revenue targets.

You will oversee KAM activities with top retailers, drive channel expansion with supermarkets and home improvement chains, and travel domestically to key cities, ensuring strong brand presence and performance.

Qualifications

• 3–5 years of sales management experience in Philippines MT/retail channel required.
• Experience with leading building materials or coatings manufacturers preferred (e.g., Nippon Paint, Dulux, Jotun, Asian Paints, Sika).
• Proven expertise in Key Account Management (KAM) and store roll-out with major Philippines retailers.

Responsibilities

• Lead the retail sales team to achieve revenue and collection targets in Philippines.
• Formulate and execute local retail channel expansion strategies focusing on major home improvement chains and supermarkets.
• Maintain relationships with headquarters of top retail groups; lead annual framework agreements and promotional negotiations.

Skills

Key Account Management

Team leadership

Negotiation

Channel strategy

Sales management

English proficiency

Mandarin language

Education

Bachelor's degree in Business Administration

Bachelor's degree in Marketing

Diploma

Job description

Responsible for the development, management, and performance delivery of the Modern Trade and Retail channels across Philippines. Drive market share and penetration of the brand within the Philippines coatings and building materials retail sector by cultivating Key Accounts (KAs) and retail networks. Lead the team to achieve revenue targets.

II. Job Responsibilities

Team Leadership: Lead the retail sales team to achieve revenue and collection targets in Philippines through a combination of direct operations and distribution networks.

Channel Strategy: Formulate and execute local retail channel expansion strategies, focusing on major home improvement chains and supermarkets.

Key Account Management (KAM): Act as the KAM to maintain relationships with headquarters of top retail groups. Lead annual framework agreements, promotional negotiations, and settlement of display fees (Visual Merchandising costs).

Distribution Management: Develop and manage local retail distributors (sub-distributors), evaluate their performance, and formulate/distribute execution strategies to ensure broad coverage.

Trade Marketing: Collaborate with the Marketing Department to plan and execute in-store promotions, "Perfect Store" initiatives, and planogram standards to enhance brand visibility and conversion rates at the point of sale.

Team Coaching: Coach and motivate frontline sales representatives and merchandisers (promoters); conduct regular business reviews to enhance team effectiveness and execution speed.

Field Work & Events: Travel frequently between Manlia and other key cities to visit clients; represent the company at local and international building & construction exhibitions.

Compliance: Ensure all sales activities comply with local tax regulations.

III. Job Requirements

Diploma or Bachelor’s degree in Business Administration, Marketing, Engineering, or a related field.

Minimum 3–5 years of sales management experience within the Philippines local retail channel or Modern Trade (MT) sector.

Candidates with prior experience at leading building materials or coatings manufacturers—such as Nippon Paint, Dulux, Jotun, Asian Paints, or Sika—will be strongly preferred.

Proven expertise in Key Account Management (KAM) or store roll-out with major Philippines retailers. Candidates familiar with the operational dynamics of the local retail landscape will be prioritized.

Fluent in English. Proficiency in Mandarin is a significant plus. Strong Mandarin skills may be considered in lieu of specific industry experience.

Possesses excellent negotiation skills, resilience under pressure, and a strong results-oriented mindset. Self-driven with the ability to thrive in a fast-paced retail environment. Demonstrates outstanding team leadership and cross-functional collaboration capabilities.

Willing to travel domesticly

Key Account Manager (based in Philippines)