Remote Social Media Growth Lead: YouTube & Creator Brands

MicroSourcing International; Manila; Remote; PHP 670,000 - 893,000; Full time

Benefits offered by this job

Health insurance from day one

Paid time-off with cash conversion

Group life insurance

Performance bonuses

Job summary

MicroSourcing is seeking a Social Media Manager to lead and grow Totem's entertainment and creator brands across YouTube, Facebook, and other platforms. You will plan content, develop briefs with video editors, and publish optimized metadata to maximize reach and engagement.

You will analyze performance, maintain brand standards, and stay ahead of trends to drive audience growth, revenue, and profitability while collaborating with cross-functional teams.

Qualifications

• 3+ years of experience in social video, digital publishing, channel management, or a similar role.
• Demonstrated experience managing YouTube and Facebook channels.
• Experience contributing to audience, engagement, or revenue growth across social platforms.
• Strong writing and copywriting skills with excellent attention to detail.
• Strong understanding of content performance analytics and the ability to use data to inform decisions.
• Strong visual judgment and ability to develop or brief effective thumbnails and content packaging.
• Strong organizational, project-management, and time-management skills.
• Ability to manage multiple channels, deadlines, and competing priorities.

Responsibilities

• Manage and grow Totem's entertainment and creator brands across YouTube, Facebook, and other relevant platforms.
• Execute channel content and monetization strategies to support audience, engagement, revenue, and profitability targets.
• Plan content by analysing available IPs, video assets, historical performance, audience behaviour, and emerging content trends.
• Develop comprehensive video briefs and collaborate with Video Editors to produce engaging, platform-appropriate content.
• Create compelling titles, descriptions, captions, and supporting copy, and brief/review thumbnails to improve discovery and click-through performance.
• Publish content accurately while ensuring metadata, links, tags, playlists, and other publishing elements are complete and optimized.
• Monitor channel monetization and ensure content complies with platform policies and advertiser-friendly requirements.
• Build and nurture engaged communities by monitoring conversations, responding to comments, and identifying audience insights.
• Track channel performance, including revenue, views, watch time, retention, engagement, and click-through rate, and use insights to identify optimization opportunities.
• Contribute to reporting, forecasting, and performance reviews while tracking the impact of content and channel optimizations.
• Stay informed about social trends, audience behaviour, platform updates, and algorithm changes, translating relevant developments into opportunities for channel growth.
• Maintain high standards of accuracy, brand consistency, and editorial quality across published content.
• Coordinate with cross-functional teams and elevate quality, capacity, delivery, or community risks when required.

Skills

Social video

Digital publishing

Channel management

Copywriting

Analytics

Tools

YouTube

Facebook

Job description

MicroSourcing is seeking a Social Media Manager to lead and grow Totem's entertainment and creator brands across YouTube, Facebook, and other platforms. You will plan content, develop briefs with video editors, and publish optimized metadata to maximize reach and engagement.

You will analyze performance, maintain brand standards, and stay ahead of trends to drive audience growth, revenue, and profitability while collaborating with cross-functional teams.