Channel Manager (Social Media Manager) | WFH, Day shift

MicroSourcing International; Manila; On-site; PHP 400,000 - 650,000; Full time

Benefits offered by this job

Healthcare on day one

Dependent coverage

Paid time off with cash conversion

Group life insurance

Performance bonuses

Job summary

MicroSourcing International in the Philippines is seeking a Social Media Manager to lead Totem's entertainment and creator brands across YouTube, Facebook and other platforms. You will execute channel content and monetization strategies to drive audience growth, engagement, revenue, and profitability.

Plan content by analyzing IPs, assets, past performance, audience behavior, and trends; develop briefs with Video Editors and craft compelling titles, descriptions, and thumbnails to boost

Qualifications

• 3+ years of experience in social video, digital publishing, channel management, or a similar role.
• Demonstrated experience managing YouTube and Facebook channels.
• Experience contributing to audience, engagement, or revenue growth across social platforms.
• Strong writing and copywriting skills with excellent attention to detail.
• Strong understanding of content performance analytics and the ability to use data to inform decisions.
• Strong visual judgment and the ability to develop or brief effective thumbnails and content packaging.
• Strong organizational, project-management, and time-management skills.
• Ability to manage multiple channels, deadlines, and competing priorities.

Responsibilities

• Manage and grow Totem's entertainment and creator brands across YouTube, Facebook, and other relevant platforms.
• Execute channel content and monetization strategies to support audience, engagement, revenue, and profitability targets.
• Plan content by analysing available IPs, video assets, historical performance, audience behaviour, and emerging content trends.
• Develop comprehensive video briefs and collaborate with Video Editors to produce engaging, platform-appropriate content.
• Create compelling titles, descriptions, captions, and supporting copy, and brief/review thumbnails to improve discovery and click-through performance.
• Publish content accurately while ensuring metadata, links, tags, playlists, and other publishing elements are complete and optimized.
• Monitor channel monetization and ensure content complies with platform policies and advertiser-friendly requirements.
• Build and nurture engaged communities by monitoring conversations, responding to comments, and identifying audience insights.
• Track channel performance, including revenue, views, watch time, retention, engagement, and click-through rate, and use insights to identify optimization opportunities.
• Contribute to reporting, forecasting, and performance reviews while tracking the impact of content and channel optimizations.
• Stay informed about social trends, audience behaviour, platform updates, and algorithm changes, translating relevant developments into opportunities for channel growth.
• Maintain high standards of accuracy, brand consistency, and editorial quality across published content.
• Coordinate with cross-functional teams and elevate quality, capacity, delivery, or community risks when required.

Skills

3+ years exp

YouTube

Facebook

Audience growth

Revenue growth

Copywriting

Analytics

Thumbnails

Time management

Collaboration

Job description

Discover your 100% YOU with MicroSourcing!

Position: Social Media Manager

Work setup & shift: WFH, Day shift

Why join MicroSourcing?

You’ll Have

Competitive Rewards:

Enjoy above-market compensation, healthcare coverage on day one, plus one or more dependents, paid time-off with cash conversion, group life insurance, and performance bonuses.

A Collaborative Spirit:

Contribute to a positive and engaging work environment by participating in company-sponsored events and activities.

Work-Life Harmony:

Enjoy the balance between work and life that suits you with flexible work arrangements.

Career Growth:

Take advantage of opportunities for continuous learning and career advancement.

Inclusive Teamwork:

Be part of a company that celebrates diversity and fosters an inclusive culture.

Your Role

As a Social Media Manager, you will:

• Manage and grow Totem's entertainment and creator brands across YouTube, Facebook, and other relevant platforms.
• Execute channel content and monetization strategies to support audience, engagement, revenue, and profitability targets.
• Plan content by analysing available IPs, video assets, historical performance, audience behaviour, and emerging content trends.
• Develop comprehensive video briefs and collaborate with Video Editors to produce engaging, platform-appropriate content.
• Create compelling titles, descriptions, captions, and supporting copy, and brief/review thumbnails to improve discovery and click-through performance.
• Publish content accurately while ensuring metadata, links, tags, playlists, and other publishing elements are complete and optimized.
• Monitor channel monetization and ensure content complies with platform policies and advertiser-friendly requirements.
• Build and nurture engaged communities by monitoring conversations, responding to comments, and identifying audience insights.
• Track channel performance, including revenue, views, watch time, retention, engagement, and click-through rate, and use insights to identify optimization opportunities.
• Contribute to reporting, forecasting, and performance reviews while tracking the impact of content and channel optimizations.
• Stay informed about social trends, audience behaviour, platform updates, and algorithm changes, translating relevant developments into opportunities for channel growth.
• Maintain high standards of accuracy, brand consistency, and editorial quality across published content.
• Coordinate with cross-functional teams and elevate quality, capacity, delivery, or community risks when required.

What You Need

Non-negotiables

• 3+ years of experience in social video, digital publishing, channel management, or a similar role.
• Demonstrated experience managing YouTube and Facebook channels.
• Experience contributing to audience, engagement, or revenue growth across social platforms.
• Strong writing and copywriting skills with excellent attention to detail.
• Strong understanding of content performance analytics and the ability to use data to inform decisions.
• Strong visual judgment and the ability to develop or brief effective thumbnails and content packaging.
• Strong organizational, project-management, and time-management skills.
• Ability to manage multiple channels, deadlines, and competing priorities.

Preferred Skills/expertise

• Experience in entertainment, creator, media, or social-first content environments.
• Knowledge of social video monetization and advertiser-friendly content requirements.
• Experience with content planning, video briefing, publishing workflows, and metadata optimization.
• Experience with community management and audience sentiment monitoring.
• Strong understanding of YouTube, Facebook, and other social platform features, trends, and algorithm changes.
• Proactive, accountable, solutions-focused, and collaborative working style.
• Ability to provide clear and constructive feedback to Video Editors and other creative team members.
• Genuine interest in social-first content, entertainment, creators, and evolving digital platform trends.

Key Performance Indicators

Success In This Role Will Be Demonstrated Through

• Achievement of assigned channel audience, engagement, revenue, and performance objectives.
• Sustainable channel monetization while maintaining compliance with platform and brand requirements.
• Accurate and timely content preparation, review, and publishing.
• Effective titles, thumbnails, descriptions, and copy that support discovery and click-through performance.
• Healthy community engagement and audience sentiment.
• Timely, evidence-based content and channel optimization.
• Consistent adherence to Totem's creative, editorial, and brand standards.
• Clear and effective collaboration with Video Editors and other cross-functional team members.

About MicroSourcing

With over 9,000 professionals across 13 delivery centers, MicroSourcing is the pioneer and largest offshore provider of managed services in the Philippines.

Our commitment to 100% YOU

MicroSourcing firmly believes that our company's strength lies in our people's diversity and talent. We are proud to foster an inclusive culture that embraces individuals of all races, genders, ethnicities, abilities, and backgrounds. We provide space for everyone, embracing different perspectives, and making room for opportunities for each individual to thrive.

At MicroSourcing, equality is not merely a slogan – it's our commitment. Our way of life. Here, we don't just accept your unique authentic self - we celebrate it, valuing every individual's contribution to our collective success and growth. Join us in celebrating YOU and your 100%!

Terms & conditions apply